user icon

Ron Dennis: Title sponsors are history

  • Published on 29 Aug 2015 12:08
  • comments 0
  • By: Calle Nilsson

Ron Dennis, chairman of McLaren, states in an intreview with Autosport that title sponsors as a concept no longer exist. The British team has been without a title sponsor since the end of 2013, when they parted ways with the british telecommunication giant Vodafone. The split was thought to be a reaction to McLaren racing with Vodafone decals at the  controversial 2012 Bahrain Grand Prix, when major civil unrest and protests occured, and violated Vodafone's conditions.

"Title sponsorship doesn't exist any more as a concept," Dennis said. "If you look at what title sponsorship would normally be, it would be somewhere between 40-50 per cent of your budget. Where the budgets are for a competitive team, no company will come in and give you that kind of money."


It is rumoured that their new partner, Japanese manufacturer Honda, would be able to find McLaren a sponsor deal, at times speculated to be fellow Japanese technical company Sony. However, no such bigger sponsor has turned up, and while the team is wellfunded compared to struggling teams like Sauber and Lotus, the lack of pace has resulted in them being only one place above backmarker Manor, meaning this year's price money will be scarce if they cannot manage to find more pace before the end of this season.  And unless more money can be found elsewhere, the team might be in for a hard time, with Times Magazine predicting them to have $50 million less than in 2014. According to racing director Eric Boullier, their current pace might in fact make it even harder for them to find more sponsors.

"Commercially it (the lack of results) does hurt because obviously a lot of people or companies are interested in joining us but some people in their organisations may question the lack of results. And I don't think we can wait for very long anymore."

 

Replies (0)

Login to reply

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

Related news

World Championship standings 2021

Show full world champion standings

Test calendar

Bahrain International Circuit - Winter testing

See full test schedule

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Team profile

Show full profile

Formula 1 Calendar - 2021

Date
Grand Prix
Circuit
-
Bahrain
26 - Mar 28 2021
Bahrain
16 - Apr 18 2021
Italy
30 - May 2 2021
Portugal
7 - May 9 2021
Spain
20 - May 23 2021
Monaco
4 - Jun 6 2021
Azerbaijan
18 - Jun 20 2021
France
25 - Jun 27 2021
Austria
2 - Jul 4 2021
Austria
16 - Jul 18 2021
United Kingdom
30 - Aug 1 2021
Hungary
27 - Aug 29 2021
Belgium
3 - Sep 5 2021
Netherlands
10 - Sep 12 2021
Italy
24 - Sep 26 2021
Russian
8 - Oct 10 2021
Japan
8 - Oct 10 2021
Turkey
22 - Oct 24 2021
United States of America
5 - Nov 7 2021
Mexico
12 - Nov 14 2021
Brazil
19 - Nov 21 2021
Qatar
3 - Dec 5 2021
Saudi Arabia
10 - Dec 12 2021
United Arab Emirates
-
United Arab Emirates
See full schedule

Formula 1 Calendar - 2021

Date
Grand Prix & Circuit
26 - Mar 28 2021
16 - Apr 18 2021
30 - May 2 2021
7 - May 9 2021
20 - May 23 2021
Monaco Monte Carlo
4 - Jun 6 2021
Azerbaijan Baku City Circuit
18 - Jun 20 2021
France Paul Ricard
25 - Jun 27 2021
Austria Red Bull Ring
2 - Jul 4 2021
Austria Red Bull Ring
16 - Jul 18 2021
United Kingdom Silverstone
30 - Aug 1 2021
Hungary Hungaroring
27 - Aug 29 2021
3 - Sep 5 2021
Netherlands Circuit Zandvoort
10 - Sep 12 2021
Italy Monza
24 - Sep 26 2021
Russian Sochi Autodrom
8 - Oct 10 2021
8 - Oct 10 2021
Turkey Istanbul Park
22 - Oct 24 2021
United States of America Circuit of the Americas
5 - Nov 7 2021
12 - Nov 14 2021
Brazil Interlagos
19 - Nov 21 2021
3 - Dec 5 2021
Saudi Arabia Jeddah Street Circuit
10 - Dec 12 2021
United Arab Emirates Yas Marina Circuit
-
United Arab Emirates Yas Marina Circuit
See full schedule
show sidebar