Ron Dennis, chairman of McLaren, states in an intreview with Autosport that title sponsors as a concept no longer exist. The British team has been without a title sponsor since the end of 2013, when they parted ways with the british telecommunication giant Vodafone. The split was thought to be a reaction to McLaren racing with Vodafone decals at the controversial 2012 Bahrain Grand Prix, when major civil unrest and protests occured, and violated Vodafone's conditions.
"Title sponsorship doesn't exist any more as a concept," Dennis said. "If you look at what title sponsorship would normally be, it would be somewhere between 40-50 per cent of your budget. Where the budgets are for a competitive team, no company will come in and give you that kind of money."
Bahrain International Circuit - Winter testing
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