user icon

Denmark's Lego rules out McLaren sponsor deal

  • Published on 04 Dec 2014 13:44
  • comments 1
  • By: Rob Veenstra
Kevin Magnussen's hopes of retaining his McLaren seat may have taken a hit on Thursday. Reports indicate the British team's board is meeting on Thursday to decide the identity of Fernando Alonso's Honda-powered teammate for 2015.

Danish rookie Magnussen had earlier seemed the favourite, particularly following reports team supremo Ron Dennis had been in Denmark recently for talks with local companies Bestseller as well as Lego, the famous toy brand. Dennis told local media: "I wish Denmark woke up and realised what a unique opportunity they have to endorse someone (Magnussen) who could easily become a sporting legend in this country."

But Lego chief executive Jorgen Vig Knudstorp on Thursday was quoted by the Copenhagen Post as saying F1 sponsorship "did not fit Lego's brand". Magnussen's teammate in 2014 was the former world champion and F1 veteran Jenson Button, who told his almost 2 million Twitter followers this week that he still "can't answer your questions about my future just yet. "Hopefully soon," the Briton added. (GMM)

Replies (1)

Login to reply
  • VanRandwyk

    Posts: 1

    Denmark is looking to host an Formula 1 race in the future. But Lego doesn't want to support their one and only F1 driver because he "doesn't fit Lego's Brand". What? Hmm...maybe we don't want to support a company that doesn't want to support Kevin. No more Lego's in our home!

    • + 0
    • Dec 5 2014 - 15:35

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

Related news

World Championship standings 2021

Show full world champion standings

Test calendar

Bahrain International Circuit - Winter testing

See full test schedule

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Driver profile

  • Team Alpine F1
  • Points 215
  • Podiums 1
  • Grand Prix 100
  • Country ES
  • Date of b. Jul 29 1981 (40)
  • Place of b. Oviedo, ES
  • Weight 68 kg
  • Length 1.71 m
Show full profile

Team profile

Show full profile

Formula 1 Calendar - 2021

Date
Grand Prix
Circuit
-
Bahrain
26 - Mar 28 2021
Bahrain
16 - Apr 18 2021
Italy
30 - May 2 2021
Portugal
7 - May 9 2021
Spain
20 - May 23 2021
Monaco
4 - Jun 6 2021
Azerbaijan
18 - Jun 20 2021
France
25 - Jun 27 2021
Austria
2 - Jul 4 2021
Austria
16 - Jul 18 2021
United Kingdom
30 - Aug 1 2021
Hungary
27 - Aug 29 2021
Belgium
3 - Sep 5 2021
Netherlands
10 - Sep 12 2021
Italy
24 - Sep 26 2021
Russian
8 - Oct 10 2021
Japan
8 - Oct 10 2021
Turkey
22 - Oct 24 2021
United States of America
5 - Nov 7 2021
Mexico
12 - Nov 14 2021
Brazil
19 - Nov 21 2021
Qatar
3 - Dec 5 2021
Saudi Arabia
10 - Dec 12 2021
United Arab Emirates
-
United Arab Emirates
See full schedule

Formula 1 Calendar - 2021

Date
Grand Prix & Circuit
26 - Mar 28 2021
16 - Apr 18 2021
30 - May 2 2021
7 - May 9 2021
20 - May 23 2021
Monaco Monte Carlo
4 - Jun 6 2021
Azerbaijan Baku City Circuit
18 - Jun 20 2021
France Paul Ricard
25 - Jun 27 2021
Austria Red Bull Ring
2 - Jul 4 2021
Austria Red Bull Ring
16 - Jul 18 2021
United Kingdom Silverstone
30 - Aug 1 2021
Hungary Hungaroring
27 - Aug 29 2021
3 - Sep 5 2021
Netherlands Circuit Zandvoort
10 - Sep 12 2021
Italy Monza
24 - Sep 26 2021
Russian Sochi Autodrom
8 - Oct 10 2021
8 - Oct 10 2021
Turkey Istanbul Park
22 - Oct 24 2021
United States of America Circuit of the Americas
5 - Nov 7 2021
12 - Nov 14 2021
Brazil Interlagos
19 - Nov 21 2021
3 - Dec 5 2021
Saudi Arabia Jeddah Street Circuit
10 - Dec 12 2021
United Arab Emirates Yas Marina Circuit
-
United Arab Emirates Yas Marina Circuit
See full schedule
show sidebar