user icon

McLaren in conversations with Coca-Cola over future deal

  • Published on 23 Dec 2018 16:47
  • comments 5
  • By: Fergal Walsh

McLaren CEO Zak Brown has confirmed that he is in talks with Coca-Cola regarding a long-term sponsorship deal following the success of the three-race deal contract that was struck up between the two towards the end of the 2018 season.

In October, McLaren announced that it would run with Coca-Cola branding on its car, as well as its sister products,  Dasani Sparkling and SmartWater. The logos appeared on the MCL33 at the Grands Prix of the US, Brazil and Abu Dhabi.

And following the success of the deal, Brown is confident that a long-term partnership can be established between the two: "The Coke deal was excellent. It worked for them,” the American said.

“I don’t think it’s probably appropriate that I share the specific results other than to say the feedback that we’ve had from Coca-Cola is that it worked. It’s great that the McLaren brand worked for them, that the engagement with drivers worked for them, and that Formula 1 worked for Coca-Cola.

“There is no better, more experienced, savvy, sophisticated sponsor probably in the world than Coca-Cola, so for them to come out of their end of the year programme with us seeing successes is something that we’re proud of and the sport should be proud of. On the basis of that, we’re now in conversations about what the future could look like for our two brands together."

Replies (5)

Login to reply
  • F1 and Coke brands which are bleeding the mindshare of the youngsters, faster than REdbull firing a young racer. But, its great to have global brand like Coke in the sport.

    • + 0
    • Dec 23 2018 - 18:10
  • blade

    Posts: 341

    Agree - iconic drinks brand on an iconic car - it's a good fit, McLaren are serial winner and need the dollar backing to return them to where they were.

    • + 0
    • Dec 23 2018 - 19:02
  • And very few eith such vast money to put in a deal. A deal like this could almost offset the expenses from the broken Honda deal.

    • + 0
    • Dec 23 2018 - 20:25
  • Jonny B

    Posts: 2

    Hope the Coca Cola’s not as flat as the 2018 car... a bit of fizz for the year ahead please!

    • + 0
    • Dec 24 2018 - 13:43
    • Mind, I tasted Coca Light for the first time in ages, and my word, thats a nasty thing.

      • + 0
      • Dec 27 2018 - 11:03

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

Related news

World Championship standings 2021

Show full world champion standings

Test calendar

Bahrain International Circuit - Winter testing

See full test schedule

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Driver profile

  • Team -
  • Points -
  • Podiums -
  • Grand Prix -
  • Country US
  • Date of b. Nov 7 1971 (49)
  • Place of b. Los Angeles, California U.S., US
  • Weight 0 kg
  • Length 0.00 m
Show full profile

Team profile

Show full profile

Formula 1 Calendar - 2021

Date
Grand Prix
Circuit
-
Bahrain
26 - Mar 28
Bahrain
16 - Apr 18
Italy
7 - May 9
Spain
20 - May 23
Monaco
4 - Jun 6
Azerbaijan
18 - Jun 20
France
25 - Jun 27
Austria
2 - Jul 4
Austria
16 - Jul 18
United Kingdom
30 - Aug 1
Hungary
27 - Aug 29
Belgium
3 - Sep 5
Netherlands
10 - Sep 12
Italy
24 - Sep 26
Russian
1 - Oct 3
Singapore
8 - Oct 10
Japan
22 - Oct 24
United States of America
29 - Oct 31
Mexico
5 - Nov 7
Brazil
19 - Nov 21
Australia
3 - Dec 5
Saudi Arabia
10 - Dec 12
United Arab Emirates
See full schedule

Formula 1 Calendar - 2021

Date
Grand Prix & Circuit
26 - Mar 28
16 - Apr 18
7 - May 9
20 - May 23
Monaco Monte Carlo
4 - Jun 6
Azerbaijan Baku City Circuit
18 - Jun 20
France Paul Ricard
25 - Jun 27
Austria Red Bull Ring
2 - Jul 4
Austria Red Bull Ring
16 - Jul 18
United Kingdom Silverstone
30 - Aug 1
Hungary Hungaroring
27 - Aug 29
3 - Sep 5
Netherlands Circuit Zandvoort
10 - Sep 12
Italy Monza
24 - Sep 26
Russian Sochi Autodrom
1 - Oct 3
8 - Oct 10
22 - Oct 24
United States of America Circuit of the Americas
29 - Oct 31
5 - Nov 7
Brazil Interlagos
19 - Nov 21
Australia Albert Park
3 - Dec 5
Saudi Arabia Jeddah Street Circuit
10 - Dec 12
United Arab Emirates Yas Marina Circuit
See full schedule
show sidebar