Red Bull extends its partnership with TAG Heuer

  • 04 Dec 2018 17:31
  • comments 2
  • By: Fergal Walsh

Red Bull has announced that it has extended its partnership with TAG Heuer, despite it losing the engine name deal. Red Bull has run with branded TAG Heuer engines since 2016 after its relationship with Renault dwindled in light of poor results.

Next year, Red Bull will take on Honda engines and run as Red Bull-Honda, meaning the deal that Red Bull struck with TAG Heuer three years ago can no longer be applied. 

However, it has agreed to stick with the Milton Keynes team as its official timekeeper, extending its current contract until 2021: "We are delighted to confirm the extension of our partnership with TAG Heuer," said Red Bull team principal Christian Horner. 

"Over the past three seasons the TAG Heuer name has become deeply linked with the Team’s efforts, through its branding of our power units, and also via the company’s exceptional global visibility.

"The TAG Heuer name has outstanding heritage in Formula 1, stretching back to the golden age of Grand Prix racing, and we are proud to play a part in that continuing story."

TAG Heuer enjoys a rich history in the world of motorsport sponsoring, having previous stints with Ferrari, Williams and McLaren. It is also involved with Formula E, the WTCC and the Indy 500.

Replies (2)

Login to reply
  • I mean, TAG Heuer was in it for more than just the engine branding from the get go. The engine rebadge was just a neat way for RB to somewhat disassociate from Renault while still being able to run their engine, with TAG meanwhile footing some of that bill. Im certain TAG will keep up their payments.

    • + 0
    • Dec 4 2018 - 19:54
  • boudy

    Posts: 1,033

    Exactly what I thought. TAG were never in it for the engines just for the promotional purposes.

    • + 0
    • Dec 4 2018 - 21:30

Related news

Test calendar

See full test schedule

AU Grand Prix of Australia

Local time 

  • Friday weather-image

    Saturday weather-image

    Sunday weather-image

  • Free practice 1

    02:40 - 04:10

    Free practice 3

    04:10 - 05:10

    Race

    06:10 - 08:10

  • Free practice 2

    06:40 - 08:10

    Qualifying

    07:10 - 08:10

    Fastest lap

     

AU Grand Prix of Australia

Local time 

  • Fridayweather-image

  • Free practice 1

    02:40 - 04:10

    Free practice 2

    06:40 - 08:10

  • Saturdayweather-image

  • Free practice 3

    04:10 - 05:10

    Qualifying

    07:10 - 08:10

  • Sunday weather-image

  • Race

    06:10 - 08:10

    Fastest lap

    06:10 - 06:10

Give your opinion!

Which is your favourite 2019 livery so far?

World Championship standings

Show full world champion standings

Team profile

Show full profile

Formula 1 Calendar - 2019

Date
Grand Prix
Circuit
-
Spain
-
Spain
15 - Mar 17
Australia
29 - Mar 31
Bahrain
12 - Apr 14
China
26 - Apr 28
Azerbaijan
10 - May 12
Spain
24 - May 26
Monaco
7 - Jun 9
Canada
21 - Jun 23
France
28 - Jun 30
Austria
12 - Jul 14
United Kingdom
26 - Jul 28
Germany
2 - Aug 4
Hungary
30 - Sep 1
Belgium
6 - Sep 8
Italy
20 - Sep 22
Singapore
27 - Sep 29
Russian
11 - Oct 13
Japan
25 - Oct 27
Mexico
1 - Nov 3
United States of America
15 - Nov 17
Brazil
29 - Dec 1
United Arab Emirates
See full schedule

Formula 1 Calendar - 2019

Date
Grand Prix & Circuit
15 - Mar 17
Australia Albert Park
29 - Mar 31
12 - Apr 14
26 - Apr 28
Azerbaijan Baku City Circuit
10 - May 12
24 - May 26
Monaco Monte Carlo
7 - Jun 9
21 - Jun 23
France Paul Ricard
28 - Jun 30
Austria Red Bull Ring
12 - Jul 14
United Kingdom Silverstone
26 - Jul 28
Germany Hockenheimring
2 - Aug 4
Hungary Hungaroring
30 - Sep 1
6 - Sep 8
Italy Monza
20 - Sep 22
27 - Sep 29
Russian Sochi Autodrom
11 - Oct 13
25 - Oct 27
1 - Nov 3
United States of America Circuit of the Americas
15 - Nov 17
Brazil Interlagos
29 - Dec 1
United Arab Emirates Yas Marina Circuit
See full schedule
show sidebar