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Brown: "McLaren's sponsor hopes rise after Honda exit"

  • Published on 11 Dec 2017 13:23
  • comments 3
  • By: Rob Veenstra

Zak Brown has admitted it was "difficult" for McLaren to convince sponsors to join the British team amid its Honda crisis. After three years with insufficient power and reliability, McLaren has dumped Honda and will use customer Renault power for 2018.

Brown, McLaren's commercial executive, admitted finding sponsors during the Honda period was "very difficult". "Fortunately, I have experience in this area but I knew that during the season, you wouldn't find any new partners when you have the problems we had," he told Auto Motor und Sport.

"We could not sell to potential sponsors the story that things will get better next year. That was one of the reasons why we needed a new engine supplier," Brawn admitted. "We had to prove we are willing to change things and keep our drivers. People still believe in McLaren, they believe in Renault, and they believe in Alonso and Vandoorne. So I can say now that our discussions with new sponsors have gone very well," he added. (GMM)

Replies (3)

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  • boudy

    Posts: 1,168

    Nope...

    • + 0
    • Dec 11 2017 - 22:51
  • I thought they had secured a title sponsor... hmmm. I really hope they do get one. McLaren's car hasn't look right for a few years now.

    • + 0
    • Dec 12 2017 - 00:08
    • Not yet, and as far as I know, there is not one in sight as of yet. Changing to a Mercedes unit or Ferrari unit might've convinced some bigger names, changing to Renault? Not as much.

      • + 0
      • Dec 12 2017 - 12:07

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