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Lotus F1 Team is happy to announce a new global collaborative marketing partnership with Pharrell Williams which will see Lotus F1 Team and Pharrell Williams pursuing an integrated marketing strategy across a number of media platforms.
Pharrell started to work with Lotus F1 Team at this weekend's Monaco Grand Prix where Romain Grosjean and Pastor Maldonado ran their cars with branding for Pharrell Williams including his brands i am OTHER and the film DOPE, for which Pharrell is Executive Producer.
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Gerard Lopez, Chairman and Team Principal, Lotus F1 Team: "Pharrell Williams is an international icon who shares much of the Lotus F1 Team's philosophy and outlook. It is tremendously exciting for Lotus F1 Team to be working with Pharrell on a number of initiatives which will come into the public domain in the fullness of time. We know that this is the start of something special."
Pharrell Williams: "I'm happy to be in partnership with Lotus F1 Team and Formula 1 and I'm looking forward to a fruitful relationship."
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C. Sainz jr
3 members have this team as their favourite
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