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Haas to drop Rich Energy logos for Canadian GP

  • Published on 07 Jun 2019 11:28
  • comments 3
  • By: Fergal Walsh

Rich Energy has asked Haas to take away its logos from the VF-19 for the remainder of the Canadian Grand Prix weekend.

The energy drink company, who joined Haas in 2019 as its official title sponsor, has been engaged in a legal battle with Whyte Bikes over the logo.

MOREPreview: The 2019 Canadian Grand Prix

Whyte Bikes argued that Rich Energy's logo was too similar to theirs, and last month, a court ruled in favour of Whyte Bikes.

A statment from court at the time read: “The Judgment from March’s court case between ATB Sales Ltd (the owner of Whyte Bikes) and William Storey (the CEO of Rich Energy), StaxoWeb Ltd (the originator of the infringing logo), and Rich Energy Ltd has today been handed down by Judge Melissa Clarke.”

“Her Honour found that both Kelly and Storey, representing Defendants Staxoweb and Rich Energy had lied and deliberately misled the court, and that they directly and knowingly copied Whyte Bikes’ logo.”

Rich Energy is appealing the ruling, however in the meantime, it has requested to Haas that its logos disappear from the car until further notice.

Replies (3)

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  • I don't know why they bother appealing, it's clearly too similar

    • + 0
    • Jun 7 2019 - 15:21
    • Formalities, I guess.

      • + 0
      • Jun 7 2019 - 17:58
    • Right? You're a business, and you need a logo. Move on and get busy on a new one. Kind of a lame move. One of the first things you do when starting a new brand is see what other logos exist that are similar to your idea AND make sure yours is not too similar. Why appeal? Most likely publicity. Rich is getting international headlines from this and you can't buy that kind of exposure with a standard marketing budget. Still, they need to get busy on a new logo. Kind of surprising they don't have something on reserve ready to go as this has been stewing for a while now.

      • + 0
      • Jun 7 2019 - 20:33

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