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Williams announces partnership with Financial Times

  • Published on 25 Apr 2019 10:20
  • comments 3
  • By: Fergal Walsh

Williams has announced that it has signed a multi-year deal with the Financial Times newspaper, which sees it become an official partner of the team.

The deal was announced ahead of this weekend's Azerbaijan Grand Prix, with the Baku City Circuit hosting the fourth round of the 2019 world championship.

The new partnership will see the Financial Times' logo appear on the rear-wing plate of the FW42 for the rest of the 2019 F1 season.

It also sees the Financial Times' first venture into F1, having run an annual series labelled 'The Business of Formula 1'.

"I am delighted to announce the Financial Times as an Official Partner to ROKiT Williams Racing,” said Williams deputy team principal Claire Williams.

 “In only a few short years, the landscape for marketing and brand exposure has changed significantly for all sports, including Formula 1.

“The opportunity to collaborate with the FT to embrace these new forms of media and digital opportunities is hugely exciting for both our team and our existing partners, and I am looking forward to seeing how the partnership develops.”

David Buttle, Financial Times Global Commercial Marketing Director, added: “This is a hugely exciting partnership between two iconic British brands, both operating globally and at the forefront of their respective fields.

"The innovative structure of this deal will both extend the FT's brand and bring together complementary commercial assets and capabilities.

“We’re pleased to announce this at a landmark moment for both the FT - which recently secured its 1 millionth paying reader - and Formula One - which just held its thousandth race, in Shanghai."

Replies (3)

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  • JuJuHound

    Posts: 141

    Will they get exclusiveness to announce some bad news as first?

    • + 1
    • Apr 25 2019 - 12:08
  • xoya

    Posts: 448

    Partnership with "Financial times" in an era where they are financially unstable. Oh, sweet irony!

    • + 1
    • Apr 25 2019 - 13:29
  • Financial Times really is the winning party here. Imagine getting insight into this shitshow.

    • + 0
    • Apr 25 2019 - 20:27
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Date
Grand Prix
Circuit
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Spain
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Spain
15 - Mar 17
Australia
29 - Mar 31
Bahrain
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Bahrain
12 - Apr 14
China
26 - Apr 28
Azerbaijan
10 - May 12
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Spain
23 - May 26
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28 - Jun 30
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12 - Jul 14
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26 - Jul 28
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Hungary
30 - Sep 1
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20 - Sep 22
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11 - Oct 13
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25 - Oct 27
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1 - Nov 3
United States of America
15 - Nov 17
Brazil
29 - Dec 1
United Arab Emirates
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Formula 1 Calendar - 2019

Date
Grand Prix & Circuit
15 - Mar 17
Australia Albert Park
29 - Mar 31
12 - Apr 14
26 - Apr 28
Azerbaijan Baku City Circuit
10 - May 12
23 - May 26
Monaco Monte Carlo
7 - Jun 9
21 - Jun 23
France Paul Ricard
28 - Jun 30
Austria Red Bull Ring
12 - Jul 14
United Kingdom Silverstone
26 - Jul 28
Germany Hockenheimring
2 - Aug 4
Hungary Hungaroring
30 - Sep 1
6 - Sep 8
Italy Monza
20 - Sep 22
27 - Sep 29
Russian Sochi Autodrom
11 - Oct 13
25 - Oct 27
1 - Nov 3
United States of America Circuit of the Americas
15 - Nov 17
Brazil Interlagos
29 - Dec 1
United Arab Emirates Yas Marina Circuit
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