user icon

Rich Energy to become title partner of Haas

  • Published on 25 Oct 2018 15:13
  • comments 5
  • By: Fergal Walsh

Haas F1 has confirmed that the British energy drink company Rich Energy will be the team's title partner from 2019 onwards. The deal was announced on Thursday, which states that the deal signed is a multi-year contract.

The team will design a brand new livery for next year, changing from its current design of black, white and red that it has used since 2016. The new livery will incorporate the colours of Rich Energy which are black and gold. The team name will also become Rich Energy Haas F1 Team.

“Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team,” said Haas team principal Guenther Steiner. “We welcome their commitment to us as an organization, and together we share an ambition to advance further in our respective fields.

"It’s going to be exciting for us as a team to be the focal point of Rich Energy’s marketing endeavors, as we go into both new and existing consumer markets around the world in Formula 1. As we have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide for Rich Energy will translate into equally favorable dividends.”

Rich Energy has been linked with Formula 1 for a number of months, with the brand claiming they were interested in purchasing Force India. Last weekend in Austin, its CEO William Storey was spotted on the grid, talking to Claire Williams.

"We are delighted to become the official title partner of Haas F1 Team in Formula 1,” said Storey. "Our companies share a synergy in our work ethos, and our desire to bring something new to the table in an environment made up of established brands.

"We revel in competition, and through our distinctive collaboration, we’re looking to further prosper, delivering an exciting concept for the promotion of Rich Energy to the consumer along the way. Formula 1 is a premium product in its own right, and our partnership with Haas F1 Team ensures we have a prized asset on which to build our global marketing efforts.”

Replies (5)

Login to reply
  • Sounds like a cool livery, I'd dig another black and gold livery.

    • + 0
    • Oct 25 2018 - 15:40
    • Kean

      Posts: 692

      Much like their parts on the car, the livery is in danger of peeling and falling off at high speeds.

      • + 0
      • Oct 25 2018 - 16:50
    • And since their sponsor is named Rich, the paint will be all ridiculously overpriced, meaning every incident will cost them millions.

      • + 0
      • Oct 25 2018 - 17:51
    • Kean

      Posts: 692

      Yeah, there will be gold flakes scattered along the track.

      • + 0
      • Oct 25 2018 - 20:13
  • Good for them. I too hope this finally makes them produce some nice livery.

    • + 0
    • Oct 25 2018 - 16:04

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

Related news

Test calendar

Circuit de Catalunya - Winter testing

Circuit de Catalunya - Winter testing

See full test schedule

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

World Championship standings 2020

Show full world champion standings

Team profile

  • comments 55,416 comments on Haas
  • star 14 members have this team as their favourite
  • vote Tweets about Haas
Show full profile

Formula 1 Calendar - 2021

Date
Grand Prix
Circuit
-
Bahrain
26 - Mar 28
Bahrain
16 - Apr 18
Italy
7 - May 9
Spain
21 - May 23
Monaco
4 - Jun 6
Azerbaijan
11 - Jun 13
Canada
25 - Jun 27
France
2 - Jul 4
Austria
16 - Jul 18
United Kingdom
30 - Aug 1
Hungary
27 - Aug 29
Belgium
3 - Sep 5
Netherlands
10 - Sep 12
Italy
24 - Sep 26
Russian
1 - Oct 3
Singapore
8 - Oct 10
Japan
22 - Oct 24
United States of America
29 - Oct 31
Mexico
5 - Nov 7
Brazil
19 - Nov 21
Australia
3 - Dec 5
Saudi Arabia
10 - Dec 12
United Arab Emirates
See full schedule

Formula 1 Calendar - 2021

Date
Grand Prix & Circuit
26 - Mar 28
16 - Apr 18
7 - May 9
21 - May 23
Monaco Monte Carlo
4 - Jun 6
Azerbaijan Baku City Circuit
11 - Jun 13
25 - Jun 27
France Paul Ricard
2 - Jul 4
Austria Red Bull Ring
16 - Jul 18
United Kingdom Silverstone
30 - Aug 1
Hungary Hungaroring
27 - Aug 29
3 - Sep 5
Netherlands Circuit Zandvoort
10 - Sep 12
Italy Monza
24 - Sep 26
Russian Sochi Autodrom
1 - Oct 3
8 - Oct 10
22 - Oct 24
United States of America Circuit of the Americas
29 - Oct 31
5 - Nov 7
Brazil Interlagos
19 - Nov 21
Australia Albert Park
3 - Dec 5
Saudi Arabia Jeddah Street Circuit
10 - Dec 12
United Arab Emirates Yas Marina Circuit
See full schedule
show sidebar