2
New McLaren executive director Zak Brown has said that McLaren need a new title sponsor.
The team has been without a primary backer since Vodafone chose to not renew their contract following the 2013 season.
Prior to the telecommunications company, McLaren was backed by tobacco giants West (1997-2005) and Marlboro (1974-1996) - although it did have a year without a title backer prior to Vodafone coming on board (2006).
Now Brown has said that must be changed. The American has engineered some of Formula One's most prestigious sponsorship agreements, including a number of McLaren's existing deals.
"There's lots of space on the McLaren race car that needs filling with top luxury brands. A title sponsor will help propel you forward," he said in an interview with Autosport - where he serves as non-executive chairman .
"We need partners and ultimately a title partner is a critical partner."
Hamilton mystified by pace drop-off in FP2
Ferrari confident of gains following introduction of upgrades for Styrian GP
F1 announces zero confirmed COVID-19 cases after latest round of testing
Verstappen feeling 'much better' about Red Bull's prospects for second F1 race in Austria
Qualifying: Yuki Tsunoda on pole for for Feature Race
Styrian Grand PrixLocal time
12:00 - 13:00
15:10 - 17:10
15:00 - 16:00
Styrian Grand PrixLocal time
12:00 - 13:00
15:00 - 16:00
15:10 - 17:10
15:10 - 15:10
240,105 comments on McLaren
128 members have this team as their favourite
Tweets about McLaren
Replies (2)
Login to replyJutlandia
Posts: 188
Why is it that McLaren only want to have luxury brands as sponsors?
There is not much luxury in the last several years results.
ringo
Posts: 3,010
is a bit of Mcclaren cannot afford like Ferrari to Make there Own brand ; Black on Red looks nice...