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New McLaren executive director Zak Brown has said that McLaren need a new title sponsor.
The team has been without a primary backer since Vodafone chose to not renew their contract following the 2013 season.
McLaren Announces Spectacular Driver Change
Prior to the telecommunications company, McLaren was backed by tobacco giants West (1997-2005) and Marlboro (1974-1996) - although it did have a year without a title backer prior to Vodafone coming on board (2006).
Now Brown has said that must be changed. The American has engineered some of Formula One's most prestigious sponsorship agreements, including a number of McLaren's existing deals.
"There's lots of space on the McLaren race car that needs filling with top luxury brands. A title sponsor will help propel you forward," he said in an interview with Autosport - where he serves as non-executive chairman .
"We need partners and ultimately a title partner is a critical partner."
Grand Prix of Belgium
C. Sainz jr
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ringo
Posts: 3,633
is a bit of Mcclaren cannot afford like Ferrari to Make there Own brand ; Black on Red looks nice...