McLaren in need of a title sponsor - Zak Brown

New McLaren executive director Zak Brown has said that McLaren need a new title sponsor.

The team has been without a primary backer since Vodafone chose to not renew their contract following the 2013 season.

Prior to the telecommunications company, McLaren was backed by tobacco giants West (1997-2005) and Marlboro (1974-1996) - although it did have a year without a title backer prior to Vodafone coming on board (2006).

Now Brown has said that must be changed. The American has engineered some of Formula One's most prestigious sponsorship agreements, including a number of McLaren's existing deals.

"There's lots of space on the McLaren race car that needs filling with top luxury brands. A title sponsor will help propel you forward," he said in an interview with Autosport - where he serves as non-executive chairman .

"We need partners and ultimately a title partner is a critical partner."

ringo

Posts: 3,633

is a bit of Mcclaren cannot afford like Ferrari to Make there Own brand ; Black on Red looks nice...

  • 2
  • Nov 22 2016 - 23:10

Replies (2)

Login to reply
  • Jutlandia

    Posts: 191

    Why is it that McLaren only want to have luxury brands as sponsors?
    There is not much luxury in the last several years results.

    • + 0
    • Nov 22 2016 - 21:13
  • ringo

    Posts: 3,633

    is a bit of Mcclaren cannot afford like Ferrari to Make there Own brand ; Black on Red looks nice...

    • + 2
    • Nov 22 2016 - 23:10

AZ Azerbaijan Grand Prix

Local time 

AZAzerbaijan Grand Prix

Local time 

Test calendar

See full test schedule

World Championship standings 2026

Show full world champion standings

Related news

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Formula 1 Calendar - 2026

Date
Grand Prix
Circuit
-
Spain
-
Bahrain
-
Bahrain
6 - Mar 8
Australia
13 - Mar 15
China
27 - Mar 29
Japan
10 - Apr 12
Bahrain
17 - Apr 19
Saudi Arabia
1 - May 3
United States of America
22 - May 24
Canada
5 - Jun 7
Monaco
12 - Jun 14
Spain
See full schedule

Formula 1 Calendar - 2026

Date
Grand Prix & Circuit
6 - Mar 8
Australia Albert Park
13 - Mar 15
27 - Mar 29
10 - Apr 12
17 - Apr 19
Saudi Arabia Jeddah Street Circuit
1 - May 3
United States of America Miami International Autodrome
22 - May 24
5 - Jun 7
Monaco Monte Carlo
12 - Jun 14
See full schedule

Team profile

Show full profile
show sidebar