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McLaren in need of a title sponsor - Zak Brown

  • Published on 22 Nov 2016 17:21
  • comments 2
  • By: Dominik Wilde

New McLaren executive director Zak Brown has said that McLaren need a new title sponsor.

The team has been without a primary backer since Vodafone chose to not renew their contract following the 2013 season.

Prior to the telecommunications company, McLaren was backed by tobacco giants West (1997-2005) and Marlboro (1974-1996) - although it did have a year without a title backer prior to Vodafone coming on board (2006).

Now Brown has said that must be changed. The American has engineered some of Formula One's most prestigious sponsorship agreements, including a number of McLaren's existing deals.

"There's lots of space on the McLaren race car that needs filling with top luxury brands. A title sponsor will help propel you forward," he said in an interview with Autosport - where he serves as non-executive chairman .

"We need partners and ultimately a title partner is a critical partner."

Replies (2)

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  • Jutlandia

    Posts: 191

    Why is it that McLaren only want to have luxury brands as sponsors?
    There is not much luxury in the last several years results.

    • + 0
    • Nov 22 2016 - 21:13
  • ringo

    Posts: 3,363

    is a bit of Mcclaren cannot afford like Ferrari to Make there Own brand ; Black on Red looks nice...

    • + 2
    • Nov 22 2016 - 23:10

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