user icon

Coca-Cola joins McLaren as sponsor

  • Published on 18 Oct 2018 17:02
  • comments 7
  • By: Fergal Walsh

McLaren has announced that Coca-Cola has joined the team as a sponsor for the remainder of the 2018 season.  It will mark the first time a Coca-Cola logo has been on an F1 car, however the company has used some of its products previously in the sport.

In 2012 and 2013, Lotus ran Burn logos on its car, with the energy drink distributed by Coca-Cola. Coca-Cola, and offshoots Dasani Sparkling and SmartWater, will appear on the MCL33 in the US, Brazil and Abu Dhabi. The logo will also feature on the driver's overalls. 

"Coca-Cola has a rich history of sponsorship and a record of innovative activations and we are honoured the company has chosen to partner with McLaren to explore opportunities in Formula 1,” said McLaren CEO Zak Brown.

“Formula 1 as a sport is changing, as are we as a team, and we’re looking forward to introducing Coca-Cola to the potential that our team and fantastic, global sport represents.”

Ricardo Fort, Vice President, Sports Partnerships, Coca-Cola added: "We are looking forward to this activation with McLaren, both our companies are innovators, and we are both looking to further connect with youth. This partnership will guide us to what our customers, markets and consumers are craving from this high octane passion."

blade

Posts: 341

Wonder if the car will now have to be red and white? :}

  • 1
  • Oct 18 2018 - 17:33

Replies (7)

Login to reply
  • Nice job bringing that one in, Brown. Thats the kinda sponsor you need.

    • + 0
    • Oct 18 2018 - 17:27
    • blade

      Posts: 341

      Wonder if the car will now have to be red and white? :}

      • + 1
      • Oct 18 2018 - 17:33
    • Or if they'll have to revert to black and red for Cola Zero. ;)

      • + 0
      • Oct 18 2018 - 19:41
    • I would love those colors! But that's more of a title sponsor thing, this seems more like a smaller sponsorship.

      • + 0
      • Oct 19 2018 - 10:37
    • It is, but I have a dream. ;)

      • + 0
      • Oct 19 2018 - 12:45
  • blade

    Posts: 341

    Yep - top drawer sponsor and hopefully a test period ahead of a multi-yr deal '19 onwards.

    • + 0
    • Oct 18 2018 - 17:33
    • Strongly think so. Wonder what might be the target set for McLaren by Coca-Cola to finish in 2019. Obviously their driver line-up has no merit to its marketing.

      • + 0
      • Oct 18 2018 - 18:28

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

Related news

World Championship standings 2022

Show full world champion standings

Test calendar

See full test schedule

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Team profile

Show full profile

Formula 1 Calendar - 2023

Date
Grand Prix
Circuit
-
Bahrain
3 - Mar 5
Bahrain
17 - Mar 19
Saudi Arabia
31 - Apr 2
Australia
28 - Apr 30
Azerbaijan
5 - May 7
United States of America
19 - May 21
Italy
26 - May 28
Monaco
2 - Jun 4
Spain
16 - Jun 18
Canada
30 - Jul 2
Austria
7 - Jul 9
United Kingdom
21 - Jul 23
Hungary
28 - Jul 30
Belgium
25 - Aug 27
Netherlands
1 - Sep 3
Italy
15 - Sep 17
Singapore
22 - Sep 24
Japan
20 - Oct 22
United States of America
27 - Oct 29
Mexico
3 - Nov 5
Brazil
17 - Nov 19
United States of America
24 - Nov 26
United Arab Emirates
See full schedule

Formula 1 Calendar - 2023

Date
Grand Prix & Circuit
3 - Mar 5
17 - Mar 19
Saudi Arabia Jeddah Street Circuit
31 - Apr 2
Australia Albert Park
28 - Apr 30
Azerbaijan Baku City Circuit
5 - May 7
United States of America Miami International Autodrome
19 - May 21
26 - May 28
Monaco Monte Carlo
2 - Jun 4
16 - Jun 18
30 - Jul 2
Austria Red Bull Ring
7 - Jul 9
United Kingdom Silverstone
21 - Jul 23
Hungary Hungaroring
28 - Jul 30
25 - Aug 27
Netherlands Circuit Zandvoort
1 - Sep 3
Italy Monza
15 - Sep 17
22 - Sep 24
20 - Oct 22
United States of America Circuit of the Americas
27 - Oct 29
3 - Nov 5
Brazil Interlagos
17 - Nov 19
United States of America Las Vegas Street Circuit
24 - Nov 26
United Arab Emirates Yas Marina Circuit
See full schedule
show sidebar