No point in reaching out to young generation - Ecclestone
- Published on 14 Nov 2014 15:37
-
3
- By: Rob Veenstra
Now 84, the Briton once courted controversy by saying he admired Hitler, and he riled others by joking that women should be dressed white like other domestic appliances. In Friday's interview, he said women "like to criticise", and likened collapsing backmarker teams to "ladies and credit cards".
And as Marussia and Caterham fight for survival, Ecclestone predicted nobody will miss them "at all" if they do fold. "They've only got a name that people would know because of the problem they're in," said Ecclestone, comparing them the paralympic champion Oscar Pistorius who gained greater notoriety for the high-profile murder trial. "Same with these two teams," said the F1 chief executive. "You need teams like Ferrari."
Arguably the most alarming comments, however, are about Ecclestone's attitude to social media, as he has been heavily criticised for not embracing the power of mediums like Facebook and Twitter. "I couldn't see any value in it. And I don't know what the so-called young generation of today really wants," he said.
He admitted he is more interested in marketing F1 to the older generation, because a 70-year-old has "got plenty of cash". "Young kids will see the Rolex brand, but are they going to go and buy one? They can't afford it," said Ecclestone. "So there's no point trying to reach these kids because they won't buy any of the products here and if marketers are aiming at this audience, then maybe they should advertise with Disney." (GMM)
Trending news
-
Verstappen Makes His Choice: Fifth Title Over Le Mans Victory Every Time
Max Verstappen has been spending considerable time at the Nurburgring lately, and his passion for endurance racing is...
22 Apr 2026 18:25 -
Leclerc Says He Can Win the World Championship With Ferrari This Season
Charles Leclerc is not being cautious about his ambitions. After two podiums in the first three races and third place...
22 Apr 2026 17:23 -
Norris Reveals He Struggled With Mental Problems During His Title-Winning Season
Lando Norris has spoken openly about a period of real self-doubt during his world championship season, the year he he...
22 Apr 2026 16:21 -
Hill Says Hamilton Has Accepted the End Is Approaching: "The Things That Used to Come Naturally No Longer Work the Same Way"
Lewis Hamilton is back on the podium and back in the conversation at Ferrari, but Damon Hill sees something different...
22 Apr 2026 15:18 -
The Rule Changes May Actually Benefit Antonelli More Than Anyone Else
When Formula 1 announced its regulatory tweaks for Miami, most observers assumed the target was slowing Mercedes down...
22 Apr 2026 14:17
Azerbaijan Grand Prix
Local time
-
Friday
Saturday
Sunday
Azerbaijan Grand Prix
Local time
-
Friday
-
Saturday
-
Sunday
-
Friday
-
Saturday
-
Sunday
Test calendar
Circuit de Catalunya - Winter testing
Bahrain International Circuit - Winter testing
Bahrain International Circuit - Winter testing
World Championship standings 2026
Related news
Give your opinion!
Formula 1 Calendar - 2026
Formula 1 Calendar - 2026
Team profile
- Team name Ferrari
- Base Maranello, Italy
- Kimi Räikkönen 1
- Michael Schumacher 1
- Michael Schumacher 1
- Felipe Massa 2
- Fernando Alonso 3
- Felipe Massa 3
- Michael Schumacher 3
- Felipe Massa 4
- Kimi Räikkönen 4
- Sebastian Vettel 5
- Fernando Alonso 5
- Fernando Alonso 5
- Felipe Massa 5
- Michael Schumacher 5
- Michael Schumacher 5
- Felipe Massa 6
- Felipe Massa 6
- Kimi Räikkönen 6
- Felipe Massa 6
- Kimi Räikkönen 7
- Felipe Massa 7
- Fernando Alonso 8
- Fernando Alonso 14
- Charles Leclerc 16
- Gerhard Berger 28
- Gerhard Berger 28
- Lewis Hamilton 44
- Carlos Sainz jr 55
507,592 comments on Ferrari
283 members have this team as their favourite
Tweets about Ferrari

Replies (3)
Login to replyBtwnDitches
Posts: 204
Well, so far as I'm concerned, that litany of recent comments by Eccelstone provides all the ammunition needed to immediately remove him from a position within FIA and of any other influence on F1 and its future. Maybe we can't prevent his shareholding, but the CVC board of directors and major team stakeholders damned sure can muzzle him, like the cranky and unpredictable old yappy dog that he has become. He doesn't "get it" and admits that. So, why is he still permitted to run the show, into the ground? It's also time, sports press, to quit going to Bernie for interviews & quotes. Why retain him in the limelight when it's clear that his agenda will also put you out of business?
scf1fan
Posts: 58
One thing money has bought Bernie, he won't be remembered (that much) for the Brabham BT46. I bet that big fan cost a lot less than actually developing the car. (Ah, but he was only a young whipper-snapper then! Perhaps the smaller teams SHOULD take after Bernie in his younger days.)
denis1304
Posts: 284
And I will remember you as conniving little bribing douche-bag.