McLaren has announced a long-term partnership deal with British American Tobacco (BAT), who previously owned the British American Racing team that competed in Formula 1 from 1999 to 2005.
Tobacco advertising has been banned from F1 since 2006, however, McLaren says that the new relationship would focus on BAT’s “transforming agenda”.
The statement from McLaren added that it would also be "leveraging its portfolio of potentially reduced risk products", and aim to "deliver the world’s tobacco and nicotine consumers a better tomorrow." McLaren Applied Technologies will work with BAT on areas including battery technology and advanced materials.
“We welcome BAT to the McLaren team and support their ambition of delivering meaningful and lasting change through innovation," said McLaren CEO Zak Brown. "BAT’s transformation agenda is central to this partnership and we are pleased to share our technical experience and expertise in helping to accelerate this.”
Kingsley Wheaton, BAT’s Chief Marketing Officer added:“We’re extremely proud and excited about this new partnership, further enabling us to accelerate the pace at which we innovate and transform ourselves.
"It gives us a truly global platform with which to drive greater resonance of our potentially reduced risk products, including our Vype, Vuse and glo brands. Ultimately, innovation and technology will support us in creating a better tomorrow’ for our consumers worldwide.”
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