Force India's new pink livery has cost an incoming sponsor up to $20 million for the 2017 season. That is the claim of the Austrian newspaper Kleine Zeitung, following news that the Silverstone based team's car and driver helmets are turning pink thanks to the new deal with Austrian water technology company BWT.
"The sponsorship is said to bring in between $15 and $20 million," the report said. Team boss Vijay Mallya commented: "The arrival of BWT is huge news and represents one of the most significant partnerships in our ten year history."
New Renault driver Nico Hulkenberg, however, couldn't help making a joke at his now pink-clad former team's expense, declaring on Twitter: "Now you finally understand why I left Force India." (GMM)
'BWT paying up to 20 million for pink Force India'
- Published on 15 Mar 2017 10:44
-
3
- By: Rob Veenstra
.
Trending news
-
Verstappen Makes His Choice: Fifth Title Over Le Mans Victory Every TimeMax Verstappen has been spending considerable time at the Nurburgring lately, and his passion for endurance racing is...
22 Apr 2026 18:25 -
Leclerc Says He Can Win the World Championship With Ferrari This SeasonCharles Leclerc is not being cautious about his ambitions. After two podiums in the first three races and third place...
22 Apr 2026 17:23 -
Norris Reveals He Struggled With Mental Problems During His Title-Winning SeasonLando Norris has spoken openly about a period of real self-doubt during his world championship season, the year he he...
22 Apr 2026 16:21 -
Hill Says Hamilton Has Accepted the End Is Approaching: "The Things That Used to Come Naturally No Longer Work the Same Way"Lewis Hamilton is back on the podium and back in the conversation at Ferrari, but Damon Hill sees something different...
22 Apr 2026 15:18 -
The Rule Changes May Actually Benefit Antonelli More Than Anyone ElseWhen Formula 1 announced its regulatory tweaks for Miami, most observers assumed the target was slowing Mercedes down...
22 Apr 2026 14:17
Azerbaijan Grand Prix
Local time
-
Friday
Saturday
Sunday
Azerbaijan Grand Prix
Local time
-
Friday
-
Saturday
-
Sunday
-
Friday
-
Saturday
-
Sunday
Test calendar
Circuit de Catalunya - Winter testing
-
Jan 26
I. Hadjar
- 1:18.159
-
-
-
Jan 27
M. Verstappen
- 1:19.578
-
-
-
Jan 28
A. Antonelli
- 1:17.362
-
-
-
Jan 29
G. Russell
- 1:16.445
-
-
-
Jan 30
L. Hamilton
- 1:16.348
-
-
Bahrain International Circuit - Winter testing
-
Feb 11
L. Norris
- 1:34.669
-
-
-
Feb 12
C. Leclerc
- 1:34.273
-
-
-
Feb 13
A. Antonelli
- 1:33.669
-
-
Bahrain International Circuit - Winter testing
-
Feb 18
G. Russell
- 1:33.459
-
-
Feb 19
A. Antonelli
- 1:32.803
-
-
Feb 20
C. Leclerc
- 1:31.992
-
-
World Championship standings 2026
Pos
Driver
Team
Points
Pos
Team
Points
Related news
Give your opinion!
Formula 1 Calendar - 2026
Date
Grand Prix
Circuit
-
Spain
-
Bahrain
-
Bahrain
Formula 1 Calendar - 2026
Date
Grand Prix & Circuit
-
Spain
Circuit de Catalunya
-
Bahrain
Bahrain International Circuit
-
Bahrain
Bahrain International Circuit
6 - Mar 8
Australia
Albert Park
13 - Mar 15
27 - Mar 29
Japan
Circuit Suzuka
10 - Apr 12
Bahrain
Bahrain International Circuit
17 - Apr 19
Saudi Arabia
Jeddah Street Circuit
1 - May 3
United States of America
Miami International Autodrome
22 - May 24
Canada
Gilles Villeneuve
5 - Jun 7
Monaco
Monte Carlo
12 - Jun 14
Spain
Circuit de Catalunya
Team profile
- Team name Force India
- Base Silverstone, India
- Sergio Perez 11
- Sergio Perez 11
- Nico Hülkenberg 12
- Adrian Sutil 14
- Adrian Sutil 15
- Lance Stroll 18
- Adrian Sutil 20
- Nico Hülkenberg 27
- Nico Hülkenberg 27
- Esteban Ocon 31
- Esteban Ocon 31
- 96,021 comments on Force India
8 members have this team as their favourite
Tweets about Force India
Replies (3)
Login to replytalktohenry
Posts: 362
Well done to them, not many teams bringing in a title sponsor these days, but the actual figure will be alot less than quoted.
Vet5
Posts: 225
Basically pays for the engine deal with Mercedes (on-top over the deal they are probably getting with allowing Ocon to race for them)
mbmwe36
Posts: 533
BWT if you're reading, I will paint my car pink for a lot less! Like a lot!
Good deal for FI, I hope they can keep the momentum going.