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ABB becomes Formula E's title sponsor

  • Published on 09 Jan 2018 15:57
  • comments 6
  • By: Fergal Walsh

Formula E has struck a deal with global technology company ABB, as it becomes the electric racing series' official title sponsor. The deal means that the series will now be known as the ABB FIA Formula E Championship.

It is the first time that an FIA sanctioned single-seater racing series has had a title sponsor. The new Formula E season kicked off in December 2017 in Hong Kong, and will travel to Marrakech this weekend for the second round of its fourth season.

"This is a historic day for Formula E and I’m honoured to welcome the global technology leader ABB as the title partner of Formula E," said FE CEO Alejandro Agag at the Saatchi Gallery in London. 

"Our two companies are synonymous with pushing the boundaries of what is possible. Together, as partners, we will showcase breakthrough technology on a global scale to fans and consumers who follow the ABB FIA Formula E Championship."

ABB CEO Ulrich Spiesshofer added: "ABB and Formula E are a natural fit at the forefront of the latest electrification and digital technologies. Together, we will write the next phase of this exciting sports activity and foster high-performance teams."

ABB was founded in 1988 and is a world leader in electrification, robotics and motion technology. It conducted the first solar-powered flight around the world and developed YuMi, the world's first truly collaborative human-sized dual-arm robot.

 

Fergal Walsh

Replies (6)

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  • Thats nice for them But I still wonder how long lived FE will be.

    • + 1
    • Jan 9 2018 - 16:18
    • Kean

      Posts: 610

      I listened to the podcast (Viasat) with Felix Rosenqvist and regarding the racing and the cars he said that it is the most fun he's had as a racing driver. The organisation on the other hand, that needs improvement, track lay-outs and so forth. It's not exactly a well oiled machine, some races are a bit chaotic.

      • + 0
      • Jan 9 2018 - 16:25
    • It will only grow

      • + 0
      • Jan 9 2018 - 16:36
    • "It will only grow" Time will tell, but we've believed that about lots of things. Nobody really saw DTM in the situation it is in now. As far as I can see, viewing hasnt increased, and it doesnt matter how much business support a series has, if it isnt popular, it wont last.

      • + 1
      • Jan 9 2018 - 17:14
    • Pauli

      Posts: 140

      FE has racing friendly aero regulations that allow close following. There is also possibility to overtake because in most laps drivers must ghost in long straight. When overtaking they can use a bit more battery power to gain clear speed advantage.

      But of course its not F1 replacement and it doesn't aim to be. I think FE can only die if they make technical regulations too expensive for teams like LMP1.

      • + 0
      • Jan 9 2018 - 17:31
  • f1dave

    Posts: 705

    Slow cars, has been drivers, narrow tracks that aren't really tracks, I don't see anything here worth watching no matter what kind of power source they use.

    • + 1
    • Jan 9 2018 - 19:25

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