user icon
user icon

Jack & Jones to sponsor Haas F1 Team in 2018

  • Published on 02 Feb 2018 14:16
  • comments 5
  • By: Rob Veenstra

Menswear brand Jack & Jones will be seen on Haas F1 Team personnel and its racecars during the 2018 FIA Formula One World Championship as part of a new partnership with the only American team in Formula One.

 

Jack & Jones lifestyle apparel will be provided to Haas F1 Team members. At the track, the iconic Jack & Jones brand will be seen on the back of the rear wing of Haas F1 Team’s racecars and on the firesuits of drivers Romain Grosjean and Kevin Magnussen. The partnership highlights Jack & Jones’ signature denim line which anchored the company’s founding 27 years ago.

 

"At Jack & Jones, we’re as dedicated to denim as a Formula One driver is to their racing, and that’s why our new partnership with Haas F1 Team makes so much sense for our brand", said Henning Nielsen, head of e-commerce and marketing, Jack & Jones. “Just as Haas F1 Team pushes its cars, drivers and crewmen to extract maximum performance, we do the same with our denim to ensure quality and comfort.”

 

Jack & Jones is not new to Formula One as the menswear brand’s longstanding commitment to Magnussen and previous team sponsorships attest. The partnership with Haas F1 Team is a natural continuation of Jack & Jones’ strong company history within motorsports and Formula One in particular.

 

"The dedication and professionalism it takes to be in Formula One aligns with the values we apply in our everyday approach to denim and menswear", Nielsen added. "We strive to be the best, just like Haas F1 Team. That’s why we have supported Kevin Magnussen throughout his career and why we have decided to join Haas F1 Team this season."

 

"We’re very proud to announce our new partnership with Jack & Jones. It’s a brand built on hard work and attention to detail that has grown very quickly and delivers a quality product", said Guenther Steiner, team principal, Haas F1 Team. "While we are still relatively new in Formula One, our objectives and work ethic are very similar to Jack & Jones. The recognition Jack & Jones has in its marketplace is what we strive for in Formula One."

Replies (5)

Login to reply
  • Jutlandia

    Posts: 186

    Nice to see J&J back in F1

    • + 0
    • Feb 2 2018 - 14:41
    • Orchide

      Posts: 82

      They were back already last year. Povlsen, the owner of J&J paid for the seat of K-Mag...

      • + 0
      • Feb 2 2018 - 18:34
    • Jutlandia

      Posts: 186

      @ORCHIDE. You're wrong on that. Last season J&J was a personal sponsor, and had nothing to do with Haas. And K-MAG is getting payed to drive, and not as you claim paying.

      • + 0
      • Feb 2 2018 - 21:18
    • boudy

      Posts: 1,162

      I like KMAG more and more. Love his attitude. Good luck to him.

      • + 0
      • Feb 2 2018 - 22:58
    • Orchide

      Posts: 82

      @Jutlandia. Yeah right... So the company Povlsen and K-Mag has to handle all the money around K-Mag has nothing to do with Haas?
      And J&J all of a sudden now wants to sponsor Haas....
      All this was decided before K-Mag got his seat.

      • + 0
      • Feb 3 2018 - 11:05

Related news

AU Grand Prix of Australia

Local time 

  • Friday weather-image

    Saturday weather-image

    Sunday weather-image

  • Free practice 1

    20:30 - 22:00

    Free practice 3

    22:00 - 23:00

    Race

    00:00 - 02:00

  • Free practice 2

    00:30 - 02:00

    Qualifying

    01:00 - 02:00

    Fastest lap

     

AU Grand Prix of Australia

Local time 

  • Fridayweather-image

  • Free practice 1

    20:30 - 22:00

    Free practice 2

    00:30 - 02:00

  • Saturdayweather-image

  • Free practice 3

    22:00 - 23:00

    Qualifying

    01:00 - 02:00

  • Sunday weather-image

  • Race

    00:00 - 02:00

    Fastest lap

    00:00 - 00:00

Test calendar

Yas Marina Circuit - Tyre testing

See full test schedule

Give your opinion!

Is Lewis Hamilton the strongest driver so far in the 21st century?

World Championship standings 2019

Show full world champion standings

Driver profile

  • Team Haas F1
  • Points 153
  • Podiums 1
  • Grand Prix 102
  • Country FR
  • Date of b. Apr 17 1986 (33)
  • Place of b. Geneve, FR
  • Weight 71 kg
  • Length 1.80 m
Show full profile

Team profile

  • comments 47,949 comments on Haas
  • star 15 members have this team as their favourite
  • vote Tweets about Haas
Show full profile

Formula 1 Calendar - 2020

Date
Grand Prix
Circuit
-
Spain
-
Spain
13 - Mar 15
Australia
20 - Mar 22
Bahrain
See full schedule

Formula 1 Calendar - 2020

Date
Grand Prix & Circuit
13 - Mar 15
Australia Albert Park
20 - Mar 22
See full schedule
show sidebar