Fernando Alonso to launch fashion brand

  • Published on 05 Apr 2017 13:55
  • comments 3
  • By: Rob Veenstra

The signs are growing by the day that Fernando Alonso intends to stay in F1 beyond 2017. Earlier, before the much faster regulations for this year made their debut, the Spaniard was leaving open the possibility he might retire at the end of the season.

But then in Australia two weeks ago, he dropped a strong hint that he wants to stay. When asked about reported plans for an expansion of the calendar beyond 20 races, Alonso answered: "We all love racing so I think more racing will always be welcome. But in a couple of years' time."

Many took 35-year-old Alonso to mean that he is on the market for a new contract for 2018 and beyond. And there are other signs that the former double world champion is staying put. In Melbourne, Alonso was suddenly no longer wearing the sunglasses of his former sponsor Oakley. Instead, he wore glasses featuring 'Kimoa' branding.

Spanish publication Moda now reports that Kimoa is actually a fashion brand that is set to be launched by Alonso and his manager Luis Garcia Abad. The report also says Alonso has secured the assistance of auditor KPMG, which is already an on-car McLaren-Honda sponsor.

"The first step will be totally online, so the platform will have a global focus," said Alonso's manager Garcia Abad, explaining Kimoa. "In 2018 maybe we will consider getting into the physical side." In Australia, Alonso also made his debut as the only Adidas-sponsored F1 driver, wearing three-stripe branded gloves and boots. (GMM)
 

Replies (3)

Login to reply
  • So post-F1 career/income is sorted out then.

    • + 0
    • Apr 5 2017 - 16:55
    • Wolfgang

      Posts: 313

      not sure if he really needs that.. :-)

      • + 0
      • Apr 6 2017 - 09:05
  • Barron

    Posts: 625

    Where do I sign up for a Ferdy branded deck chair?

    • + 0
    • Apr 6 2017 - 11:07

BE Grand Prix of Belgium

Local time 15:27

BEGrand Prix of Belgium

Local time 15:27

World Championship standings 2025

Show full world champion standings

Test calendar

See full test schedule

Related news

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Formula 1 Calendar - 2025

Date
Grand Prix
Circuit
-
Bahrain
14 - Mar 16
Australia
21 - Mar 23
China
4 - Apr 6
Japan
11 - Apr 13
Bahrain
18 - Apr 20
Saudi Arabia
2 - May 4
United States of America
16 - May 18
Italy
23 - May 25
Monaco
30 - Jun 1
Spain
13 - Jun 15
Canada
27 - Jun 29
Austria
4 - Jul 6
United Kingdom
25 - Jul 27
Belgium
1 - Aug 3
Hungary
29 - Aug 31
Netherlands
5 - Sep 7
Italy
19 - Sep 21
Azerbaijan
3 - Oct 5
Singapore
17 - Oct 19
United States of America
24 - Oct 26
Mexico
7 - Nov 9
Brazil
21 - Nov 23
United States of America
28 - Nov 30
Qatar
5 - Dec 7
United Arab Emirates
See full schedule

Formula 1 Calendar - 2025

Date
Grand Prix & Circuit
14 - Mar 16
Australia Albert Park
21 - Mar 23
4 - Apr 6
11 - Apr 13
18 - Apr 20
Saudi Arabia Jeddah Street Circuit
2 - May 4
United States of America Miami International Autodrome
16 - May 18
23 - May 25
Monaco Monte Carlo
30 - Jun 1
13 - Jun 15
27 - Jun 29
Austria Red Bull Ring
4 - Jul 6
United Kingdom Silverstone
25 - Jul 27
1 - Aug 3
Hungary Hungaroring
29 - Aug 31
Netherlands Circuit Zandvoort
5 - Sep 7
Italy Monza
19 - Sep 21
Azerbaijan Baku City Circuit
3 - Oct 5
17 - Oct 19
United States of America Circuit of the Americas
24 - Oct 26
7 - Nov 9
Brazil Interlagos
21 - Nov 23
United States of America Las Vegas Street Circuit
28 - Nov 30
5 - Dec 7
United Arab Emirates Yas Marina Circuit
See full schedule

Driver profile

  • Country Spain
  • Date of b. Jul 29 1981 (43)
  • Place of b. Oviedo, Spain
  • Weight 68 kg
  • Length 1.71 m
Show full profile

Team profile

Show full profile
show sidebar