Fernando Alonso to launch fashion brand

The signs are growing by the day that Fernando Alonso intends to stay in F1 beyond 2017. Earlier, before the much faster regulations for this year made their debut, the Spaniard was leaving open the possibility he might retire at the end of the season.

But then in Australia two weeks ago, he dropped a strong hint that he wants to stay. When asked about reported plans for an expansion of the calendar beyond 20 races, Alonso answered: "We all love racing so I think more racing will always be welcome. But in a couple of years' time."


Many took 35-year-old Alonso to mean that he is on the market for a new contract for 2018 and beyond. And there are other signs that the former double world champion is staying put. In Melbourne, Alonso was suddenly no longer wearing the sunglasses of his former sponsor Oakley. Instead, he wore glasses featuring 'Kimoa' branding.

Spanish publication Moda now reports that Kimoa is actually a fashion brand that is set to be launched by Alonso and his manager Luis Garcia Abad. The report also says Alonso has secured the assistance of auditor KPMG, which is already an on-car McLaren-Honda sponsor.

"The first step will be totally online, so the platform will have a global focus," said Alonso's manager Garcia Abad, explaining Kimoa. "In 2018 maybe we will consider getting into the physical side." In Australia, Alonso also made his debut as the only Adidas-sponsored F1 driver, wearing three-stripe branded gloves and boots. (GMM)
 

Replies (3)

Login to reply
  • So post-F1 career/income is sorted out then.

    • + 0
    • Apr 5 2017 - 16:55
    • Wolfgang

      Posts: 313

      not sure if he really needs that.. :-)

      • + 0
      • Apr 6 2017 - 09:05
  • Barron

    Posts: 625

    Where do I sign up for a Ferdy branded deck chair?

    • + 0
    • Apr 6 2017 - 11:07

AZ Azerbaijan Grand Prix

Local time 

AZAzerbaijan Grand Prix

Local time 

World Championship standings 2025

Show full world champion standings

Test calendar

See full test schedule

Related news

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Formula 1 Calendar - 2025

Date
Grand Prix
Circuit
-
Bahrain
14 - Mar 16 2025
Australia
21 - Mar 23 2025
China
4 - Apr 6 2025
Japan
11 - Apr 13 2025
Bahrain
18 - Apr 20 2025
Saudi Arabia
2 - May 4 2025
United States of America
16 - May 18 2025
Italy
23 - May 25 2025
Monaco
30 - Jun 1 2025
Spain
13 - Jun 15 2025
Canada
27 - Jun 29 2025
Austria
4 - Jul 6 2025
United Kingdom
25 - Jul 27 2025
Belgium
1 - Aug 3 2025
Hungary
29 - Aug 31 2025
Netherlands
5 - Sep 7 2025
Italy
19 - Sep 21 2025
Azerbaijan
3 - Oct 5 2025
Singapore
17 - Oct 19 2025
United States of America
24 - Oct 26 2025
Mexico
7 - Nov 9 2025
Brazil
21 - Nov 23 2025
United States of America
28 - Nov 30 2025
Qatar
5 - Dec 7 2025
United Arab Emirates
See full schedule

Formula 1 Calendar - 2025

Date
Grand Prix & Circuit
14 - Mar 16 2025
Australia Albert Park
21 - Mar 23 2025
4 - Apr 6 2025
11 - Apr 13 2025
18 - Apr 20 2025
Saudi Arabia Jeddah Street Circuit
2 - May 4 2025
United States of America Miami International Autodrome
16 - May 18 2025
23 - May 25 2025
Monaco Monte Carlo
30 - Jun 1 2025
13 - Jun 15 2025
27 - Jun 29 2025
Austria Red Bull Ring
4 - Jul 6 2025
United Kingdom Silverstone
25 - Jul 27 2025
1 - Aug 3 2025
Hungary Hungaroring
29 - Aug 31 2025
Netherlands Circuit Zandvoort
5 - Sep 7 2025
Italy Monza
19 - Sep 21 2025
Azerbaijan Baku City Circuit
3 - Oct 5 2025
17 - Oct 19 2025
United States of America Circuit of the Americas
24 - Oct 26 2025
7 - Nov 9 2025
Brazil Interlagos
21 - Nov 23 2025
United States of America Las Vegas Street Circuit
28 - Nov 30 2025
5 - Dec 7 2025
United Arab Emirates Yas Marina Circuit
See full schedule

Driver profile

  • Team Aston Martin
  • Points 628
  • Podiums 9
  • Grand Prix 192
  • Country ES
  • Date of b. Jul 29 1981 (44)
  • Place of b. Oviedo, ES
  • Weight 68 kg
  • Length 1.71 m
Show full profile

Team profile

Show full profile
show sidebar