Canandian Grand Prix promoter Francois Dumontier is positive that Williams' signing of Lance Stoll will proide the race in Montreal with a boost.
The Canadian Grand Prix is still subject to confirmation for 2017, but Dumontier certainly sees Stroll's addition to the grid as something that could help the race.
"It's in the same year that we celebrate 50 years of Formula One in Canada," he said, "so we see it as a wonderful birthday present."
"Of course it's positive [having Stroll in F1], and I would be lying if I said it does not make any different to the tickets," he said.
Ticket's for next year's Canadian Grand Prix are yet to go on sale, although race Dumontier admits negotiations with F1 boss Bernie Ecclestone are ongoing.
"I cannot reveal the content of the discussions we are having at the moment, but it is a nice coincidence," he laughed. "The announcement was made while we are having these kinds of discussions, but I remain optimistic that in the coming days, I think the asterisk will disappear."
Bahrain International Circuit - Winter testing