Leading online trading and investment specialist Saxo Bank joins Lotus F1 Team as an Official Business Partner for the 2014 season. Through this partnership, Saxo Bank gains unique access to Lotus F1 Team's portfolio of partners including Microsoft, Clear and Rexona from Unilever and The Coca-Cola Company. The Lotus F1 Team brand will also be harnessed through Saxo Bank's promotions.
Eric Boullier, Lotus F1 Team, Team Principal: "We are delighted to begin a relationship with Saxo Bank, a fast-growing online trading and investment specialist who have demonstrated strong support in sport through sponsorships in the world of cycling at the highest level with Team Saxo-Tinkoff. Saxo Bank are taking an exciting and proactive approach to this new partnership with Lotus F1 Team and we are looking forward to enjoying a long and fruitful relationship."
Kim Fournais and Lars Seier Christensen, co-CEOs and co-founders of Saxo Bank: "Saxo Bank is excited to have the opportunity to diversify its sporting partnerships, which now forge close ties to two of the world's most popular sports. The philosophy and ambitions of Saxo Bank resonate closely with those of Lotus F1 Team, a team which has emerged as a genuine challenger in a sport which is dominated by bigger and more established players. We look forward to being a key partner of Lotus F1 Team as they embark on the new season and will be supporting them trackside over the coming year."
Lotus teams up with new sponsor Saxo Bank
- Published on 20 Jan 2014 14:12
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- By: Rob Veenstra
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Formula 1 Calendar - 2026
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Spain
Circuit de Catalunya
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Bahrain
Bahrain International Circuit
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Bahrain
Bahrain International Circuit
6 - Mar 8
Australia
Albert Park
13 - Mar 15
27 - Mar 29
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Jeddah Street Circuit
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Miami International Autodrome
22 - May 24
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Gilles Villeneuve
5 - Jun 7
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Monte Carlo
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Spain
Circuit de Catalunya
Team profile
- Team name Lotus F1
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- Kimi Räikkönen 9
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- Pastor Maldonado 13
- Pastor Maldonado 13
- Kevin Magnussen 20
- Nico Hülkenberg 27
- Jolyon Palmer 30
- Esteban Ocon 31
- Carlos Sainz jr 55
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