F1 Team welcomes Dubai-based residential and commercial property investment company Emaar Properties to its portfolio of partners, in a new two-year deal commencing from the Italian Grand Prix [September 6th 8th 2013].
Emaar's portfolio includes such notable properties as The Dubai Mall and Burj Khalifa; the world's tallest building. As Official Partner to Lotus F1 Team, Emaar will enjoy a presence on the team's E21 car in addition to a range of other Lotus F1 Team marketing collateral. This new relationship builds on the team's recent partnerships with brands such as Microsoft, Unilever [Clear and Rexona] and The Coca-Cola Company [burn].
Eric Boullier, Team Principal, Lotus F1 Team: "We are delighted to begin this new relationship with Emaar Properties; particularly as the UAE has been a fruitful location for us on track with Kimi Räikkönen
winning the 2012 Abu Dhabi Grand Prix. That victory truly confirmed that Lotus F1 Team as one of the foremost outfits in Formula 1 and we have continued our strong performances this season. With this new partnership with the developer of such iconic projects as Burj Khalifa and The Dubai Mall, we are looking forward to some home support as we race in the UAE once again this year. We are also very excited to see how this partnership will further enhance Lotus F1 Team's brand value."
Mohamed Alabbar, Chairman of Emaar Properties: "Formula 1 brings man, mind and machine together in one exciting journey to perfection. The minute attention to details, the passion and commitment, and the determination of every participant to push the boundaries are values that have also set Emaar apart, as we challenged accepted norms to develop world-class projects such as Burj Khalifa and The Dubai Mall."
"Our partnership with Lotus F1 Team, a remarkable team with impeccable credentials in the racing circuit, is therefore a perfect fit to our own values. As they race at the Formula 1 Championship circuits across the world, we are truly honoured to extend our support to the Lotus F1 Team, while also engaging with our international clientele and further defining the global identity of our brand."
Trends come and go, and we have seen all sorts of cultural trends with respect to sports. It’s no secret that t...