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Renault e.dams have unveiled a striking new livery for their season three car, the Z.E. 16.
The car features a matt blue, along with dark grey and reflective elements. However, the livery includes less yellow than in previous years, but the French manufacturer's trademark colour still features.
"The choice of the vivid blue colour for the Renault Z.E.16 firmly anchors the Renault e.dams team within the Renault and Renault Z.E brands. We worked hand-in-hand with the design department of Renault to create visual synergies. Blue is the stand-out colour for the Renault Z.E range, so it was a logical choice to make the Formula E car reflect this," Renault Sport Racing managing director, Cyril Abiteboul said. "Additionally, when you see the Formula E and Formula 1 cars together, the crossover points are notable. Both feature the colours in matt with the reflective flashes of the accent colours. Both also incorporate the monotone diamond logo we have put at the heart of the Renault brand this year. Our sponsors also agreed to use monotone logos which results in a pure, elegant livery and very legible branding."
"At the start of the year we stated we wanted to promote Renault via the halo effect of Renault Sport Racing and we are steadily moving towards a cohesive identity in different disciplines," he added, "Through this, we hope that Renault will become instantly recognisable for fans and the public."
We just promised you yesterday. Here is the new Z.E. 16 for the new season! #FormulaE #RenaultZE16 pic.twitter.com/PHkN4ibUdD
— RENAULT e.dams (@RENAULTedams) September 28, 2016
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