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Rich Energy terminates title sponsor contract with Haas

  • Published on 10 Jul 2019 19:05
  • comments 11
  • By: Fergal Walsh

Haas responded to the following story on the morning of July 11th, stating the two remain in a partnership together.

Rich Energy has claimed that it has split from the Haas Formula 1 team on the eve of the 2019 British Grand Prix. 

“We aim to beat Red Bull and being behind Williams in Austria is unacceptable,” read a tweet from the energy drink company. 

“The politics and PC attitude in F1 is also inhibiting our business. We wish the team well.”

Rich Energy confirmed in October of last year that it would become the title sponsor for Haas for the 2019 season.

Haas, who is currently competing in its fourth season of Formula 1, entered the campaign under 'Rich Energy Haas F1 Team'.

Rich Energy has fallen under some controversy this year, as it was engaged in a legal battle with British company Whyte Bikes, who claimed Rich Energy copied their logo of a stag's head.

Rich Energy lost the court battle, and had its appeal rejected. Rich Energy's logos were removed from the Haas VF-19 livery ahead of the Canadian Grand Prix.

Haas has endured a tough season so far, as it has struggled for race pace at most events, despite showing strong performances during Saturday qualifying. 

After nine races so far in 2019, the American outfit sits ninth in the constructors' standings, one point behind Toro Rosso. However, it has not scored a top ten finish at the last three events.

Haas is yet to comment on the situation.

Replies (11)

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  • Kean

    Posts: 634

    I’d say the lack of Rich Energy drinks in stores is inhibiting your business... There’s definitely something fishy about this company, strange that Gene Haas did business with them in the first place.

    • + 0
    • Jul 10 2019 - 20:04
    • I was going to say the same thing. I doubt anybody is going to want to bring them on board as a sponsor after that but knows everybody's scrambling for money. I'm sure they were thinking that they just wanted somebody to help share the financial burden of being in formula one.

      • + 0
      • Jul 10 2019 - 20:14
    • I really just think he felt the scent of money and didn't care about the other details. The people who know stuff and the people who make stuff happen don't tend to mix very often, Zak Brown being an exception.

      There was a very similar partnership in gaming a while ago, when a famous publisher partnered with a marketplace infamous for selling a lot of stolen game keys.

      • + 0
      • Jul 10 2019 - 20:26
    • Kean

      Posts: 634

      @Calle I’m sure money was the motivator, l just hope Gene was smart enough to demand the money up front

      • + 0
      • Jul 10 2019 - 21:17
  • Good riddance

    • + 0
    • Jul 10 2019 - 20:05
    • I really agree, anyone partnering with this company will look worse for it, so honestly Rich does Haas a service by terminating this deal. Yeah, they'll lose some money income, but they can get that from a less shady sponsor.

      • + 0
      • Jul 10 2019 - 20:24
  • emprisedll

    Posts: 22

    I still don't know what the hell Rich Energy even is to this day. Which says to me that whatever they were trying to do marketing wise completely failed.

    • + 0
    • Jul 11 2019 - 06:47
  • JCF1

    Posts: 27

    Energy drink for people who give up when going gets tough.

    • + 0
    • Jul 11 2019 - 07:46
  • JuJuHound

    Posts: 221

    There was a time when Williams were considered to sign the deal with them. They took Rokit and Kubica instead. Good move Claire !!

    • + 0
    • Jul 11 2019 - 08:29
    • The first good Williams move in a while. We'll have to settle with the small wins, I guess.

      • + 0
      • Jul 11 2019 - 09:21
  • GPPro

    Posts: 1

    No clowns in F1 please

    • + 0
    • Jul 11 2019 - 09:00

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