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Ferrari eyes 'healthy cigarette' sponsor IQOS for 2018

  • Published on 11 Dec 2017 10:27
  • comments 3
  • By: Rob Veenstra

Ferrari could be about to announce a 'new' major sponsor for 2018. Recently, the Spanish bank Santander announced that it is leaving Ferrari and F1. The Spanish newspaper ABC now reports that the signage on the rear wing could be replaced for 2018 with a brand called IQOS.

According to 'invisible' Ferrari sponsor Philip Morris, Iqos is a high-tech technology device that heats rather than burns tobacco, releasing a 'nicotine-containing vapour' for the user. "Ferrari is finalising the agreement with Iqos about replacing the agreement with Santander," ABC claimed.

It is not clear if Iqos would contravene F1's strict ban on tobacco advertising. (GMM)

Replies (3)

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  • There are no healthy cigarettes. There are more or less harmful tobacco products, some significantly less perhaprs, but healthy is an exaggeration.

    • + 0
    • Dec 11 2017 - 18:51
  • LOL healthy cigarette. What an awesome misnomer. Like saying clean coal. That being said, I think Formula 1 should be allowed to have any sponsor.

    • + 0
    • Dec 12 2017 - 00:15
    • kngrthr

      Posts: 203

      i agree.
      i never took up smoking when JPS and Malborough was every second sign at the track and i dont think other fans would either.
      the only thing i can see is that someone already smoking might change brands to suit their favourite team.
      i enjoyed the era of three engines per weekend, spare cars, crazy qualifying power all payed for by people who want to put a burning cancer stick in their mouths.

      • + 0
      • Dec 12 2017 - 03:53

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