Lotus F1 Team welcomes Henri-Lloyd as new partner
- Published on 15 Jan 2013 09:29
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- By: Rob Veenstra
The partnership will continue to expand over the coming seasons to see Henri-Lloyd take advantage of Lotus F1 Teams business and marketing channel as Henri-Lloyd looks to develop new markets.
Founded and based in Manchester, England, Henri-Lloyd is extremely proud of its British heritage and delighted to be supporting the Oxfordshire based British team, using the shared values to continue its product development ambitions in the unique environment of Formula 1.
Eric Boullier, Team Principal, Lotus F1 Team: "Henri-Lloyd is a fantastic brand which shares the same passion and ambition as Lotus F1 Team. That our distinctive colours will be represented in the high streets with a quality range of clothing is great for the team, great for Henri-Lloyd and great for discerning consumers. The long journey to Melbourne for the first race of the season will be all the more stylish for us. We look forward to growing this partnership over the coming years."
Paul Strzelecki, Joint Chief Executive of Henri-Lloyd: "We are thrilled to announce our partnership with Lotus F1 Team, a team that reflects our proud British heritage, product technology and innovation. We are very excited about our future together and wish the team every success in the 2013 season."
Order your Lotus merchandise here!
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- Team name Lotus F1
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