user icon
user icon

McLaren to receive multi-year partnership with Belarusian metal company

  • Published on 26 Aug 2020 10:22
  • comments 3
  • By: Coilin Higgins

McLaren has announced a multi-year partnership with Belarusian company Miory Steel ahead of this weekend's Belgian Grand Prix.

It is understood the logo of the company, which specialises in electrolytic tinning and cold-rolled sheet metal in its native Belarus, will appear on the sleeves of the McLaren pit crew as well as the nose of the MCL35, starting with this weekend's race at Spa.

It is understood the sponsorship by Miory Steel with the team will help promote the brand on a global scale.

McLaren CEO Zak Brown said the team were looking forward to working alongside Miory Steel in the coming weekends, while Miory Steel chairman Aliaksei Kavaloniak revealed the sponsorship was the first time a Belarusian company has sponsored a team in F1.

“We are delighted to announce our new partnership with Miory Steel and contribute to the growth of their brand and business using McLaren’s strong marketing platform," Brown said recently on the McLaren website.

“We look forward to starting the partnership this season highlighting the brand on a truly global stage, as we continue to progress forward as a team.”

Kavaloniak added: 

We are very excited about the upcoming partnership with McLaren Racing. We see our cooperation as long-term, innovative and mutually beneficial for all its participants.

“The partnership with the leading Formula 1 team is the first case in the history of sovereign Belarus. And this achievement allows us to look to the future with inspiration, to expect active team-work at all levels of the partnership and be confident that the development of our relationship will be harmonious.

“We are happy to move forward together with McLaren Racing, for new challenges, to new goals and at any speed, achieving bright victories.”

Replies (3)

Login to reply
  • f1dave

    Posts: 780

    Perfect timing !

    • + 0
    • Aug 26 2020 - 17:02
    • Is it though? It depends a lot of how chummy this brand is with chauchesko 2.0 (sorry Romanians IK that aint the right spelling).

      • + 0
      • Aug 28 2020 - 20:47
    • f1dave

      Posts: 780

      I doubt any big business that isn't ,doesn't get to be a big business.

      • + 0
      • Aug 28 2020 - 23:34

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

Related news

Test calendar

Circuit de Catalunya - Winter testing

Circuit de Catalunya - Winter testing

See full test schedule

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

World Championship standings 2020

Show full world champion standings

Driver profile

  • Team -
  • Points -
  • Podiums -
  • Grand Prix -
  • Country US
  • Date of b. Nov 7 1971 (48)
  • Place of b. Los Angeles, California U.S., US
  • Weight 0 kg
  • Length 0.00 m
Show full profile

Team profile

Show full profile

Formula 1 Calendar - 2020

Date
Grand Prix
Circuit
-
Spain
-
Spain
3 - Jul 5
Austria
10 - Jul 12
Austria
17 - Jul 19
Hungary
31 - Aug 2
United Kingdom
7 - Aug 9
United Kingdom
14 - Aug 16
Spain
28 - Aug 30
Belgium
4 - Sep 6
Italy
11 - Sep 13
Italy
25 - Sep 27
Russian
9 - Oct 11
Germany
See full schedule

Formula 1 Calendar - 2020

Date
Grand Prix & Circuit
3 - Jul 5
Austria Red Bull Ring
10 - Jul 12
Austria Red Bull Ring
17 - Jul 19
Hungary Hungaroring
31 - Aug 2
United Kingdom Silverstone
7 - Aug 9
United Kingdom Silverstone
14 - Aug 16
28 - Aug 30
4 - Sep 6
Italy Monza
11 - Sep 13
Italy Mugello
25 - Sep 27
Russian Sochi Autodrom
9 - Oct 11
Germany Nurburgring
See full schedule
show sidebar