Haas confirms split from title sponsor Rich Energy

  • Published on 09 Sep 2019 15:07
  • comments 8
  • By: Fergal Walsh

The Haas F1 team has announced it has parted ways with title sponsor Rich Energy with immediate effect.

The announcement comes one day after the Italian Grand Prix, ending a dispute that has been ongoing for months. 

“Haas F1 Team and Rich Energy have amicably agreed to end their partnership together in the FIA Formula 1 World Championship with immediate effect,” read a statement from the F1 team. 

“While enjoying substantial brand recognition and significant exposure through its title sponsorship of Haas F1 Team in 2019, a corporate restructuring process at Rich Energy will see the need for a revised global strategy.

“Subsequently, Haas F1 Team and Rich Energy concluded a termination of the existing partnership was the best way forward for both parties.”

“Haas F1 Team would like to express its thanks and best wishes to the stakeholders at Rich Energy.”

Rich Energy joined Haas for the 2019 season as its title sponsor, announcing a deal towards the end of the 2018 campaign.

On the eve of the British Grand Prix earlier this year, Rich Energy claimed that it had ended its deal with Haas.

However, a sponsorship remained in place for a number of races while the situation was sorted between the two parties. 

Rich Energy has been involved in a number of controversies this year, including posting a number of online tweets aimed at Red Bull.

It was also sued by the bike company Whyte Bikes, who claimed that Rich Energy had copied their logo - the bike outfit won the legal battle, forcing Rich Energy to form a new design.

Replies (8)

Login to reply
  • I mean, this was the best possible resolution. I get ol' Gene don't mind where money come from, but they were at best incredibly unstable, at worst downright shady. Not the kinda partner a new F1 team would want to align themselves with. It'd be comparable to H&M releasing a collection featuring Nigell Farage.

    • + 0
    • Sep 9 2019 - 20:09
    • Kean

      Posts: 692

      I wouldn't be surprised if Haas didn't get paid in full. I mean an energy drinks company with a product nowhere to be seen. I've stopped looking for Rich Energy, instead I'm on the look out for Huski chocolate. Pretty sure Huski exists, just haven't seen it yet.

      • + 0
      • Sep 9 2019 - 20:37
    • Please let me know if it does, haven't found it either.

      • + 0
      • Sep 9 2019 - 20:55
    • We've got a webshop here in Sweden named Partykungen, and it's got all kinds of weird beverages. If it doesn't have Rich or Huski, you know those things are odd brands.

      • + 0
      • Sep 9 2019 - 20:56
    • Kean

      Posts: 692

      Seems Huski delivers its product to hotels and restaurants, at least according to its website.... Hey, let's all get together, start a "drinks" company, name it Sasquatch or Big Foot, and get an f1 sponsorship deal. Seems to be working, let's jump on this bandwagon.

      • + 0
      • Sep 9 2019 - 21:31
  • Mansell

    Posts: 104

    Anyone actually find this can for sale anywhere

    • + 0
    • Sep 9 2019 - 22:37
    • Really? I haven't seen it in any countries I visit. Does anyone anywhere mean anyone in the UK?
      I have seen Huski in a specialty world market store but never a Rich Energy drink.

      • + 0
      • Sep 9 2019 - 22:41
    • You could from their site, but they're out of stock! XD that's amazing! Rich Energy cannot sell you Rich Energy! XD

      • + 0
      • Sep 9 2019 - 22:43

BE Grand Prix of Belgium

Local time 

BEGrand Prix of Belgium

Local time 

World Championship standings 2024

Show full world champion standings

Test calendar

See full test schedule

Related news

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Formula 1 Calendar - 2024

Date
Grand Prix
Circuit
-
Bahrain
29 - Mar 2
Bahrain
7 - Mar 9
Saudi Arabia
22 - Mar 24
Australia
5 - Apr 7
Japan
19 - Apr 21
China
3 - May 5
United States of America
17 - May 19
Italy
24 - May 26
Monaco
7 - Jun 9
Canada
21 - Jun 23
Spain
28 - Jun 30
Austria
5 - Jul 7
United Kingdom
19 - Jul 21
Hungary
26 - Jul 28
Belgium
23 - Aug 25
Netherlands
30 - Sep 1
Italy
13 - Sep 15
Azerbaijan
20 - Sep 22
Singapore
18 - Oct 20
United States of America
25 - Oct 27
Mexico
1 - Nov 3
Brazil
22 - Nov 24
United States of America
29 - Dec 1
Qatar
6 - Dec 8
United Arab Emirates
See full schedule

Formula 1 Calendar - 2024

Date
Grand Prix & Circuit
29 - Mar 2
7 - Mar 9
Saudi Arabia Jeddah Street Circuit
22 - Mar 24
Australia Albert Park
5 - Apr 7
19 - Apr 21
3 - May 5
United States of America Miami International Autodrome
17 - May 19
24 - May 26
Monaco Monte Carlo
7 - Jun 9
21 - Jun 23
28 - Jun 30
Austria Red Bull Ring
5 - Jul 7
United Kingdom Silverstone
19 - Jul 21
Hungary Hungaroring
26 - Jul 28
23 - Aug 25
Netherlands Circuit Zandvoort
30 - Sep 1
Italy Monza
13 - Sep 15
Azerbaijan Baku City Circuit
20 - Sep 22
18 - Oct 20
United States of America Circuit of the Americas
25 - Oct 27
1 - Nov 3
Brazil Interlagos
22 - Nov 24
United States of America Las Vegas Street Circuit
29 - Dec 1
6 - Dec 8
United Arab Emirates Yas Marina Circuit
See full schedule

Team profile

  • comments 70,705 comments on Haas
  • star 16 members have this team as their favourite
  • vote Tweets about Haas
Show full profile
show sidebar