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Mercedes announces Tommy Hilfiger as apparel partner

Published on 06 Feb 2018 10:27
4
By: Rob Veenstra

Mercedes-AMG Petronas Motorsport is delighted to announce a multi-year strategic partnership with Tommy Hilfiger, owned by PVH Corp., from the 2018 season onwards. Tommy Hilfiger will become the Official Apparel Partner of the team, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand, and underscoring his vision to continuously elevate and expand the brand in key markets to the next generation of Tommy Hilfiger consumers.

The new partnership will see Tommy Hilfiger providing Mercedes-AMG Petronas Motorsport's race and travel wear, as well as factory, office and hospitality clothing. The distinctive Tommy Hilfiger logo will debut on the Mercedes-AMG F1 W09 EQ Power+ car at the team's launch event at Silverstone, UK later this month, as well as featuring on garage and trackside assets.

"We are delighted to welcome Tommy Hilfiger to Mercedes-AMG Petronas Motorsport and back to the world of Formula One," said Toto Wolff, Team Principal & CEO, Mercedes-AMG Petronas Motorsport. "It is always exciting to embark on a new partnership, particularly when it touches such a key area of our team's image; I am positive that it will energise our brand and bring a new spin to how we are perceived from this season. We are excited to see how Tommy Hilfiger will dress the team this season and to showcase their exciting plans to the fans of Formula One."

The Tommy Hilfiger brand heritage is closely linked to working with sports icons and pop culture. Tommy Hilfiger's history with Formula One began through team sponsorship in 1991 and continued throughout the decade. "From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports," said Tommy Hilfiger. "To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One. I recognise the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I'm excited to partner with them for the upcoming seasons."

The Spring 2018 Tommy Hilfiger campaign celebrates the fusion of fashion and Formula One, with Tommy Hilfiger and Mercedes-AMG Petronas Motorsport sharing a pioneering spirit and drive to succeed. "The exciting partnership with Mercedes-AMG Petronas Motorsport is a celebration of our shared commitment to keep technology and innovation at the core of our business," said Daniel Grieder, CEO Tommy Hilfiger Global and PVH Europe. "We take pride in partnering with organisations that are the best in their industries and share our passion to attract and retain the best-in-class teams. We are excited to leverage the incredible reach that Formula One has worldwide as we continue to build on our brand's global recognition and bring Tommy Hilfiger to new audiences."

F1 News Lewis Hamilton Mercedes

Replies (4)

Patentprutser

Posts: 390
Does daddy Stroll try to buy a seat at Mercedes?
- + 0
- Feb 6 2018 - 10:46
reg

Posts: 162
Even more odd gear for Hamilton to dress up in.
Now we are supposed to be "genger neutral" does this mean Tommy Hilfinger are going to branch out into party dresses for boys and young men.
- + 0
- Feb 6 2018 - 11:05
- KyalamiKid
  
  Posts: 146
  A party dress for boys is not gender neutral, it would just be called a dress... otherwise, great joke!
  + 0
  
  Feb 6 2018 - 11:32
ajpennypacker

Posts: 2,475
Good to see another great brand join F1. Hopefully the gear also becomes a bit more affordable now that it's not Hugo Boss.
- + 0
- Feb 7 2018 - 18:38