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McLaren-Honda is delighted to announce a new long-term partnership with luxury watchmaking brand Richard Mille.
The Swiss brand, a relative newcomer to the watchmaking world, started making watches in 2001 but quickly established itself as one of the pre-eminent players within the industry, developing a unique, immediately recognisable architectural aesthetic. Founder and CEO Richard Mille continues obsessively to push the limits of haute horlogerie, his engineers creating increasingly intricate, innovative and elaborate designs.
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In comparison, McLaren has established itself as one of grand prix racing’s most successful and enduring names, having won 20 world championships and 182 grands prix. This year, the team will celebrate its 50th anniversary on the Formula 1 grid (founder Bruce McLaren first raced a car bearing his own name in a grand prix at Monaco in 1966), while pushing hard to return to the front with works engine partner Honda.
Richard Mille, Chairman and CEO, Richard Mille Horometrie SA, said:
“The McLaren brand has existed at the very pinnacle of Formula 1 racing for 50 years, and its reputation for continual technical innovation, painstaking attention to detail and race-winning success perfectly matches the philosophy of the Richard Mille brand."
Ron Dennis, Chairman and CEO, McLaren Technology Group, added:
“I’ve watched with quiet admiration as Richard and his team have built up the Richard Mille brand over the past 15 years. To have established himself at the vanguard of the watchmaking world in such a short space of time is an incredible achievement, and a testament to his vision and determination."
Richard Mille will replace departing longterm sponsor TAG Heuer. TAG left last year to pursuit a partnership with Red Bull.
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