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Red Bull Racing has joined forces with the Michael Pachleitner Group to create a Red Bull Racing Eyewear collection, which will be available in 70 countries from the 2012 Spanish Grand Prix onwards.
Combining style with Formula One related materials that are high-quality, lightweight and robust, the collection includes branded sunglasses, frames, functional sports glasses, goggles and lenses.
For those attending the Spanish Grand Prix, the full range can be viewed in the Red Bull Racing Energy Station on Friday 11 May, or alternatively you can see them being worn by the Red Bull Racing Team, including drivers World Champion Sebastian Vettel and Mark Webber at every round of the 2012 season.
The collection includes sunglasses from the premium range, NXT and Carbon, as well as from the merchandising collection, Racing and Sports. The eyewear will be sold at exclusive opticians and authorised sports retail stores with prices ranging between EUR 80 and EUR 400.
Based in Graz, the Michael Pachleitner Group has been involved with the design, production, sales and international distribution of eyewear, along with the marketing of international licenses, for more than 50 years.
Dr. Michael Pachleitner, CEO of the Michael Pachleitner Group said: "It was our ambition to develop an international sports and frames collection to fit with the Red Bull brand. It was important for us to consider the attributes that Red Bull stands for in the field of sports, adventure and competition and capture this in the Red Bull Racing Eyewear range."
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