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Formula 1 will open the 2018 season with the Rolex Australian Grand Prix in Melbourne on March 23-25. With 21 weekends scheduled within a nine-month period, this season’s number of races has only ever been matched once in the pinnacle event of motor sports – in 2016. A series of new features relating to technology and regulations augur well for very exciting races and new lap records.
At the beginning of the season, DHL and Formula 1 are announcing an extension of their global partnership, which has existed since 2004. Within the framework of the agreement, DHL remains the Official Logistics Partner and becomes the first official partner of the F1 eSports Series. Other joint initiatives are also planned, including fan festivals in core and growth markets of Formula 1, as well as new digital formats. Furthermore, DHL will continue to present the DHL Fastest Lap Award and the DHL Fastest Pit Stop Award, two prizes for exceptional performances by racing drivers and teams.
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“As logistics partner, DHL is in charge of the complex shipping of Formula 1 vehicles and equipment. The brand is therefore an integral component of this highly emotional sporting and entertainment experience with global reach," says Arjan Sissing, head of Corporate Brand Marketing at Deutsche Post DHL Group. “As the first official partner of the F1 eSports Series, we are very pleased to accompany Formula 1 on its digital journey and to actively contribute to the expansion and emotionalization of the product range for fans.”
Sean Bratches, Managing Director, Commercial Operations at Formula 1 said: “I am delighted we have renewed and reinforced our long-term commitment with DHL, the official logistics partner of Formula 1. Our sport is very fast-moving, where precision and punctuality are ingredients. These attributes are also central to DHL, and this is a guarantee for the ongoing success of this relationship.”
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C. Sainz jr
Replies (3)
Login to replyreg
Posts: 162
We can only hope that they do a better job than they did with KFC in the UK, who ran out of chicken and closed most of its stores for a fortnight!
I can just see Melbourne with Mercedes not competing, but then offering free KFC Chicken from their kitchen, as the wrong stuff was shipped!
talktohenry
Posts: 362
REG- takes all sorts, but what the F. does KFC running out of chicken got to do with DHL or F1 !!!!!!!!!!!!!!!
reg
Posts: 162
It was DHL that messed up the distribution for KFC the other week, a German Co owned by Deutsche Post