Force India has announced a multi-year deal with Breast Cancer Care. This year, Breast Cancer Care are celebrating 35 years in business. The symbol for the organisation will feature this weekend on the cars of Sergio Perez and Esteban Ocon.
On Wednesday, Channel 4 reporter Lee McKenzie will apply the charity’s branding to the VJM10. McKenzie is a well known Breast Cancer Care supporter and will promote the idea of aiding those who suffer from breast cancer.
“Our cars turning pink created a lot of positive buzz and it’s a pleasure to be able to harness this feeling to raise awareness for such an important cause and charity," said team principal Vijay Mallya. "We are proud to be working with Breast Cancer Care to bring their work into the spotlight and take advantage of Formula One’s global reach to improve the lives of everyone affected, directly and indirectly, by breast cancer.”
Andy Harris, Director of Fundraising and Marketing at Breast Cancer Care, says that they are delighted to announce their partnership with Force India and hope to reach a larger number of people suffering from breast cancer.
"Today we are announcing an exciting new partnership with Sahara Force India – and we couldn’t be more delighted. Together our goal is to reach more people affected by breast cancer faster. Force India is committed to working with Breast Cancer Care to help achieve our ambition of doubling the number of men and women we support by 2020.
"We want to make sure everyone affected by this life-threatening disease gets the care and support they need to help them through one of the most difficult challenges they could ever face.”