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Lewis Hamilton is disturbed by the current state of Formula 1 as he feels it is too outdated by not engaging enough with the fans.
In the last number of years, F1 has faced a lot of stick due to certain introductions, but Hamilton is hoping that the takeover by Liberty Media will salvage some potential.
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"I don't feel Formula 1 is winning, and it hasn't been for a long time. That is to do with rule changes and not engaging the fans enough," the Mercedes driver told BBC Radio 5 Live.
"There still is a great following in Formula 1 and I am excited for the new owners coming in and I hope they do something new.
"Formula 1 is a bit outdated. If you look at other sports, they are further ahead in the entertainment factor. Formula 1 is really catching up and they have a lot of catching up to do."
Hamilton added that the best thing Liberty Media can do is go straight to the fans for advice on how to improve the sport.
"The first step would be to see what the fans feel they're lacking, what they feel they would want more of," he said.
"I think you'd get a good balance of opinions of people who have been to a Grand Prix. You'd get a lot of opinions but, a bit like our government, it might go the wrong way."
Fergal Walsh
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StigsSon
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"...a bit like our government, it might go the wrong way." Wow. Now I know your political opinion, I hate you even more.