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Red Bull and Aston Martin continue partnership

  • Published on 08 Dec 2016 15:26
  • comments 0
  • By: Dominik Wilde

Red Bull Racing and Aston Martin have announced that they have renewed their partnership.

The energy drinks brand and luxury sports car manufacturer linked up at the start of 2016 and have gone on to begin to develop a high-performance road car together.

"We first conceived our Innovation Partnership with Aston Martin in the realisation that it could be truly pioneering," team boss Christian Horner said. "In blending our distinct but unique skills under a shared creative vision, we have already seen tangible development to both of our brands and businesses.

"The extraordinary success of the AM RB-001 is testament to the expert and collaborative spirit in which it was forged, and extending our relationship with Aston Martin through 2017 was a simple and pleasing decision."

Aston Martin President and CEO, Andrew Palmer added: "By bringing together the talents of Red Bull Racing and Aston Martin, AM-RB 001 is destined to become the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts.

"Our relationship with Red Bull Racing has done for Aston Martin exactly what we expected it to do," he continued. "It is helping us to continue to build our brand across the globe. Partnerships like this are good for business both in terms of technical innovation and brand awareness, so we are pleased to continue into 2017."

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