'F1 needs to use social media to connect tot he fans'

F1 should have two priorities in order to improve the sport. That is the view of Mika Hakkinen, as the former double world champion was asked about moves to make changes and re-engage a dwindling audience.

"Technically," he told Germany's Sport Bild, "it is too complicated. People like simple things -- our lives are complicated enough." 47-year-old Hakkinen, who retired after the 2001 season with twenty wins to his name, also argued: "F1 also has to use social media to connect to the fans. The fans don't want to just see what happens, they want to feel like they are there," added the former McLaren driver. (GMM)

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