As preparations for the opening race weekend of the new season get underway in Melbourne, the Mercedes AMG Petronas Formula One Team is delighted to announce a new partnership with Bose which sees the company become the team's Official Team Partner in Sound.
Renowned as a provider of quality home cinema, music and loudspeaker systems, Bose was founded in the USA in 1964 and has grown to become a global brand celebrated for its commitment to innovation and 'Better Sound through Research'.
The new partnership will see Mercedes AMG Petronas using a range of the latest Bose products, including the QuietComfort headphones and SoundTouch wireless music systems, both at and away from the race track as the team travels around the world with the Formula One calendar.
The iconic Bose logo will feature on the racesuits and helmets of Lewis Hamilton and Nico Rosberg, on the helmets of the Mercedes AMG Petronas pit crew, and on the team's trackside clothing.
Colette Burke, Vice President, Bose Europe: "We're excited to join the MERCEDES AMG PETRONAS Formula One Team as we share a similar passion for performance and commitment to excellence. The proprietary technology found in our products will help the team as they prepare, travel, and perform together at every global Formula One race."
Toto Wolff, Head of Mercedes-Benz Motorsport: "We are delighted to be partnering with Bose ahead of what should be an exciting new Formula One season. Our two companies share key founding philosophies; the importance of research and innovation and the relentless pursuit of excellence. These joint passions are what will make our new partnership the perfect fit. Being part of a Formula One team is a demanding lifestyle so benefitting from Bose's industry-leading products in sound will become an important part of our routines, with our travelling personnel already enjoying an improved experience on long journeys around the world with the benefit of Bose's QuietComfort noise cancelling headphones."
Mercedes welcomes Bose as 'Partner in Sound'
- Published on 11 Mar 2015 12:47
-
1
- By: Rob Veenstra
.
Trending news
-
Nike reportedly working on F1 return after two decadesNike is exploring a return to Formula 1 after more than two decades away from the paddock, with early-stage talks cen...
01 Sep 2026 16:25 -
How Liam Lawson's Zandvoort drive may have rescued his F1 futureLiam Lawson may have salvaged his Formula 1 career with a composed performance at the Dutch Grand Prix, according to ...
01 Sep 2026 15:23 -
Sainz baffled by Verstappen's thoughts on early F1 retirementCarlos Sainz has expressed genuine confusion at Max Verstappen's repeated consideration of early retirement from ...
01 Sep 2026 14:21 -
Why Lando Norris' New McLaren Role Could Pressure PiastriLando Norris has signalled his intention to become McLaren's undisputed leader, citing growing influence over tea...
01 Sep 2026 13:20 -
Betting on the F1 season: reading the odds and building a race-day strategyFollowing an entire Formula 1 season means constantly reassessing the competitive order. A car that excels through Mo...
01 Sep 2026 14:23
Dutch Grand Prix
Local time
-
Friday
Saturday
Sunday
Dutch Grand Prix
Local time
-
Friday
-
Saturday
-
Sunday
-
Friday
-
Saturday
-
Sunday
Test calendar
Circuit de Catalunya - Winter testing
-
Jan 26
I. Hadjar
- 1:18.159
-
-
-
Jan 27
M. Verstappen
- 1:19.578
-
-
-
Jan 28
A. Antonelli
- 1:17.362
-
-
-
Jan 29
G. Russell
- 1:16.445
-
-
-
Jan 30
L. Hamilton
- 1:16.348
-
-
Bahrain International Circuit - Winter testing
-
Feb 11
L. Norris
- 1:34.669
-
-
-
Feb 12
C. Leclerc
- 1:34.273
-
-
-
Feb 13
A. Antonelli
- 1:33.669
-
-
Bahrain International Circuit - Winter testing
-
Feb 18
G. Russell
- 1:33.459
-
-
Feb 19
A. Antonelli
- 1:32.803
-
-
Feb 20
C. Leclerc
- 1:31.992
-
-
World Championship standings 2026
Pos
Driver
Team
Points
Pos
Team
Points
Related news
Give your opinion!
Formula 1 Calendar - 2026
Date
Grand Prix
Circuit
-
Spain
-
Bahrain
-
Bahrain
Formula 1 Calendar - 2026
Date
Grand Prix & Circuit
-
Spain
Circuit de Catalunya
-
Bahrain
Bahrain International Circuit
-
Bahrain
Bahrain International Circuit
6 - Mar 8
Australia
Albert Park
13 - Mar 15
27 - Mar 29
Japan
Circuit Suzuka
10 - Apr 12
Bahrain
Bahrain International Circuit
17 - Apr 19
Saudi Arabia
Jeddah Street Circuit
1 - May 3
United States of America
Miami International Autodrome
22 - May 24
Canada
Gilles Villeneuve
5 - Jun 7
Monaco
Monte Carlo
12 - Jun 14
Spain
Circuit de Catalunya
26 - Jun 28
Austria
Red Bull Ring
3 - Jul 5
United Kingdom
Silverstone
17 - Jul 19
Belgium
Spa-Francorchamps
24 - Jul 26
Hungary
Hungaroring
21 - Aug 23
Netherlands
Circuit Zandvoort
4 - Sep 6
Italy
Monza
Driver profile
- Team Ferrari
- Points 3,724
- Podiums 137
- Grand Prix 245
- Country United Kingdom
- Date of b. Jan 7 1985 (41)
- Place of b. Tewin, United Kingdom
- Weight 68 kg
- Length 1.74 m
- 485,810 comments on Ferrari
67 members have this team as their favourite
Tweets about Lewis Hamilton
Team profile
- Team name Mercedes
- Base Brackley, Germany
- Michael Schumacher 3
- Nico Rosberg 4
- Nico Rosberg 6
- Michael Schumacher 7
- Nico Rosberg 8
- Nico Rosberg 8
- Nico Rosberg 9
- Lewis Hamilton 10
- Andrea Kimi Antonelli 12
- Lewis Hamilton 44
- George Russell 63
- Valtteri Bottas 77
- 639,400 comments on Mercedes
- 59 members have this team as their favourite
- Tweets about Mercedes
Replies (1)
Login to replyPosts: 204
This is a financially stable, "blue ribbon" sponsor for any team. Its top-niche audio products are excellent and a perfect fit for F1 sponsoring/advertising exposure.
Nice, Mercedes, nice.