The largest bank in the eurozone, Santander has announced a renewed partnership with the McLaren Formula 1 team.
The partnership was first announced in 2007 and has gone on to become one of the most successful in modern Grand Prix racing with ground-breaking initiatives such as the 2012 London Grand Prix demonstration.
Since 2010, Jenson Button has been a key ambassador with the company by fronting major marketing campaigns such as the UK-run advertisements that he as well as a selection of sporting personalities featured in during 2013.
Keith Moor, Chief Marketing Officer, Santander said: Santander and McLaren have formed a long term partnership and together we have set new standards in sports marketing. Our decision to renew that relationship is not something that we have taken lightly, but it is based upon a proven track record of achievement and we are pleased to continue to be in partnership with one of the most iconic brands in global sport.
Ekrem Sami, Managing Director of McLaren Marketing said: Once again, a global blue chip brand has chosen to partner with McLaren Mercedes. We are delighted to be able to continue our extremely productive relationship with Santander, a company that has supported us for a number of years and has committed to be part of our exciting future.
"In such a competitive international sponsorship market, the fact that such a prestigious company has chosen to partner with McLaren Mercedes is a reflection of the strength of our brand, our proven track record of delivery and the power of Formula 1 to reach an avid, affluent and influential audience.
Tom Brooks
F1 Editor
Santander renews partnership with McLaren
- Published on 23 Jan 2014 11:58
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- By: Tom Brooks
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Formula 1 Calendar - 2026
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Spain
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Driver profile
- Team McLaren
- Points 37
- Podiums 0
- Grand Prix 41
- Country GB
- Date of b. Jan 19 1980 (46)
- Place of b. Frome, Somerset, GB
- Weight 72 kg
- Length 1.82 m
- 67,124 comments on McLaren
23 members have this team as their favourite
Tweets about Jenson Button
Team profile
- Team name Mercedes
- Base Brackley, Germany
- Michael Schumacher 3
- Nico Rosberg 4
- Nico Rosberg 6
- Michael Schumacher 7
- Nico Rosberg 8
- Nico Rosberg 8
- Nico Rosberg 9
- Lewis Hamilton 10
- Andrea Kimi Antonelli 12
- Lewis Hamilton 44
- George Russell 63
- Valtteri Bottas 77
- 639,400 comments on Mercedes
- 59 members have this team as their favourite
- Tweets about Mercedes
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