user icon

Coca-Cola would tackle F1 with energy drink - Ecclestone

  • Published on 09 Nov 2012 15:02
  • comments 0
  • By: Rob Veenstra
Bernie Ecclestone has admitted that if Coca-Cola enters formula one as a sponsor, it would do so with one of its 'energy drink' brands. It was reported earlier this year that Coke, arguably the most recognised brand name on earth, could be eyeing F1.

Sources had told the business journalist Christian Sylt that McLaren could ultimately win the deal, replacing the British team's flagging title backer Vodafone. Asked about the rumours, Ecclestone told Eurosport: "The president of Coca-Cola is a very good friend of mine but the head of marketing has always said he didn't think formula one was good for them."

But the F1 chief executive admitted that "if they do come in I think they will come in with one of their energy drink brands, not Coke itself." Sylt said Coca-Cola's leading energy drink brand is Relentless, which according to Wikipedia "has been compared to energy drinks such as Red Bull". Ecclestone, however, warned: "You wouldn't want to take Red Bull on." (GMM)

Replies (0)

Login to reply

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

Related news

Test calendar

Circuit de Catalunya - Winter testing

Circuit de Catalunya - Winter testing

See full test schedule

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

World Championship standings 2020

Show full world champion standings

Team profile

Show full profile

Formula 1 Calendar - 2021

Date
Grand Prix
Circuit
-
Bahrain
26 - Mar 28
Bahrain
See full schedule

Formula 1 Calendar - 2021

Date
Grand Prix & Circuit
26 - Mar 28
See full schedule
show sidebar