Coca-Cola, arguably the most recognised brand name in the world, could become McLaren
's next title sponsor. It emerged recently that the famous British team's current main backer, Vodafone, is reviewing its major sponsorships.
According to the German-language website motorsport-total.com, business journalists Christian Sylt and Caroline Reid said Coke would be "an ideal replacement". The report said Coca-Cola spends about EUR 80 million on the Olympic Games every four years, according to Street and Smith's Sport Business Journal. (GMM)