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Singapore Airlines to provide grid girls for Grand Prix

  • Published on 10 Sep 2018 11:13
  • comments 1
  • By: Fergal Walsh

Despite a ban on grid girls at the start of 2018 by Formula 1 owner's Liberty Media, Singapore Airlines will be sticking to its tradition by placing the girls back on the grid this Sunday at the Singapore Grand Prix.

Liberty took away grid girls before the commencement of the 2018 season and replaced them with grid kids: “We feel this custom does not resonate with our brand values and clearly is at odds with modern-day societal norms,” said commercial director Sean Bratches.

However, the employees of Singapore Airlines will continue to play a role in the Grand Prix weekend. A statement from the company said: “Our cabin crew are brand ambassadors for Singapore Airlines and will continue to play an integral role in the upcoming Formula 1 2018 Singapore Airlines Singapore Grand Prix.” 

F1's decision to ban grid girls sparked debate when the announcement came at the end of January. However Dean Sham, a public relationship expert, says that being a grid girl in Singapore has nothing to do with sexism and objectification.

"Liberty Media sees the grid girl as a form of sexism since they typically exude a sexual persona with their scantily clad outfits. Rightfully, they want to be seen as a progressive brand. SIA, and Singapore, on the other hand, see Singapore Girls as a local icon. In that respect, they seem like a good fit to represent Singapore’s brand of uniqueness and hospitality.”

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  • I'm totally fine with individual brands bringing in grid girls, especially if they do it in a tasteful way with a stated purpose like Singapore Airlines. I still don't think it adds anything to the actual show, but at least it will placate the loud obnoxious minority that got massively triggered by the removal of grid girls

    • + 0
    • Sep 10 2018 - 20:18

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Formula 1 Calendar - 2022

Date
Grand Prix & Circuit
18 - Mar 20
25 - Mar 27
Saudi Arabia Jeddah Street Circuit
8 - Apr 10
Australia Albert Park
22 - Apr 24
6 - May 8
United States of America Miami International Autodrome
20 - May 22
27 - May 29
Monaco Monte Carlo
10 - Jun 12
Azerbaijan Baku City Circuit
17 - Jun 19
1 - Jul 3
United Kingdom Silverstone
8 - Jul 10
Austria Red Bull Ring
22 - Jul 24
France Paul Ricard
29 - Jul 31
Hungary Hungaroring
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2 - Sep 4
Netherlands Circuit Zandvoort
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