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Singapore Airlines to provide grid girls for Grand Prix

  • Published on 10 Sep 2018 11:13
  • comments 1
  • By: Fergal Walsh

Despite a ban on grid girls at the start of 2018 by Formula 1 owner's Liberty Media, Singapore Airlines will be sticking to its tradition by placing the girls back on the grid this Sunday at the Singapore Grand Prix.

Liberty took away grid girls before the commencement of the 2018 season and replaced them with grid kids: “We feel this custom does not resonate with our brand values and clearly is at odds with modern-day societal norms,” said commercial director Sean Bratches.

However, the employees of Singapore Airlines will continue to play a role in the Grand Prix weekend. A statement from the company said: “Our cabin crew are brand ambassadors for Singapore Airlines and will continue to play an integral role in the upcoming Formula 1 2018 Singapore Airlines Singapore Grand Prix.” 

F1's decision to ban grid girls sparked debate when the announcement came at the end of January. However Dean Sham, a public relationship expert, says that being a grid girl in Singapore has nothing to do with sexism and objectification.

"Liberty Media sees the grid girl as a form of sexism since they typically exude a sexual persona with their scantily clad outfits. Rightfully, they want to be seen as a progressive brand. SIA, and Singapore, on the other hand, see Singapore Girls as a local icon. In that respect, they seem like a good fit to represent Singapore’s brand of uniqueness and hospitality.”

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  • I'm totally fine with individual brands bringing in grid girls, especially if they do it in a tasteful way with a stated purpose like Singapore Airlines. I still don't think it adds anything to the actual show, but at least it will placate the loud obnoxious minority that got massively triggered by the removal of grid girls

    • + 0
    • Sep 10 2018 - 20:18

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Formula 1 Calendar - 2021

Date
Grand Prix
Circuit
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Bahrain
26 - Mar 28
Bahrain
16 - Apr 18
Italy
7 - May 9
Spain
20 - May 23
Monaco
4 - Jun 6
Azerbaijan
18 - Jun 20
France
25 - Jun 27
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2 - Jul 4
Austria
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30 - Aug 1
Hungary
27 - Aug 29
Belgium
3 - Sep 5
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10 - Sep 12
Italy
24 - Sep 26
Russian
8 - Oct 10
Japan
8 - Oct 10
Turkey
22 - Oct 24
United States of America
5 - Nov 7
Mexico
12 - Nov 14
Brazil
19 - Nov 21
Qatar
3 - Dec 5
Saudi Arabia
10 - Dec 12
United Arab Emirates
See full schedule

Formula 1 Calendar - 2021

Date
Grand Prix & Circuit
26 - Mar 28
16 - Apr 18
7 - May 9
20 - May 23
Monaco Monte Carlo
4 - Jun 6
Azerbaijan Baku City Circuit
18 - Jun 20
France Paul Ricard
25 - Jun 27
Austria Red Bull Ring
2 - Jul 4
Austria Red Bull Ring
16 - Jul 18
United Kingdom Silverstone
30 - Aug 1
Hungary Hungaroring
27 - Aug 29
3 - Sep 5
Netherlands Circuit Zandvoort
10 - Sep 12
Italy Monza
24 - Sep 26
Russian Sochi Autodrom
8 - Oct 10
8 - Oct 10
Turkey Istanbul Park
22 - Oct 24
United States of America Circuit of the Americas
5 - Nov 7
12 - Nov 14
Brazil Interlagos
19 - Nov 21
3 - Dec 5
Saudi Arabia Jeddah Street Circuit
10 - Dec 12
United Arab Emirates Yas Marina Circuit
See full schedule
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