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Singapore Airlines to provide grid girls for Grand Prix

  • Published on 10 Sep 2018 11:13
  • comments 1
  • By: Fergal Walsh

Despite a ban on grid girls at the start of 2018 by Formula 1 owner's Liberty Media, Singapore Airlines will be sticking to its tradition by placing the girls back on the grid this Sunday at the Singapore Grand Prix.

Liberty took away grid girls before the commencement of the 2018 season and replaced them with grid kids: “We feel this custom does not resonate with our brand values and clearly is at odds with modern-day societal norms,” said commercial director Sean Bratches.

However, the employees of Singapore Airlines will continue to play a role in the Grand Prix weekend. A statement from the company said: “Our cabin crew are brand ambassadors for Singapore Airlines and will continue to play an integral role in the upcoming Formula 1 2018 Singapore Airlines Singapore Grand Prix.” 

F1's decision to ban grid girls sparked debate when the announcement came at the end of January. However Dean Sham, a public relationship expert, says that being a grid girl in Singapore has nothing to do with sexism and objectification.

"Liberty Media sees the grid girl as a form of sexism since they typically exude a sexual persona with their scantily clad outfits. Rightfully, they want to be seen as a progressive brand. SIA, and Singapore, on the other hand, see Singapore Girls as a local icon. In that respect, they seem like a good fit to represent Singapore’s brand of uniqueness and hospitality.”

Replies (1)

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  • I'm totally fine with individual brands bringing in grid girls, especially if they do it in a tasteful way with a stated purpose like Singapore Airlines. I still don't think it adds anything to the actual show, but at least it will placate the loud obnoxious minority that got massively triggered by the removal of grid girls

    • + 0
    • Sep 10 2018 - 20:18

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Date
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Circuit
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Spain
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Spain
15 - Mar 17
Australia
29 - Mar 31
Bahrain
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Bahrain
12 - Apr 14
China
26 - Apr 28
Azerbaijan
10 - May 12
Spain
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Spain
23 - May 26
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28 - Jun 30
Austria
12 - Jul 14
United Kingdom
26 - Jul 28
Germany
2 - Aug 4
Hungary
30 - Sep 1
Belgium
6 - Sep 8
Italy
20 - Sep 22
Singapore
27 - Sep 29
Russian
11 - Oct 13
Japan
25 - Oct 27
Mexico
1 - Nov 3
United States of America
15 - Nov 17
Brazil
29 - Dec 1
United Arab Emirates
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Formula 1 Calendar - 2019

Date
Grand Prix & Circuit
15 - Mar 17
Australia Albert Park
29 - Mar 31
12 - Apr 14
26 - Apr 28
Azerbaijan Baku City Circuit
10 - May 12
23 - May 26
Monaco Monte Carlo
7 - Jun 9
21 - Jun 23
France Paul Ricard
28 - Jun 30
Austria Red Bull Ring
12 - Jul 14
United Kingdom Silverstone
26 - Jul 28
Germany Hockenheimring
2 - Aug 4
Hungary Hungaroring
30 - Sep 1
6 - Sep 8
Italy Monza
20 - Sep 22
27 - Sep 29
Russian Sochi Autodrom
11 - Oct 13
25 - Oct 27
1 - Nov 3
United States of America Circuit of the Americas
15 - Nov 17
Brazil Interlagos
29 - Dec 1
United Arab Emirates Yas Marina Circuit
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