user icon

Hugo Boss leaving F1 for Formula E

  • Published on 11 Nov 2017 13:14
  • comments 4
  • By: Fergal Walsh

Fashion brand and long-time F1 sponsor Hugo Boss is leaving the category. The German newsmagazine Focus reports that the German company, having sponsored McLaren and most recently Mercedes for decades, is switching instead to Formula E.

"Of course F1 is the pinnacle of racing," said new CEO Mark Langer, "but Formula E is innovative and sustainable. "Racing in the big cities appeals to a younger audience and opens up new possibilities."

Langer denied that leaving F1 is simply a cost-cutting decision: "After many years in formula one - actually since Jochen Mass in the 70s - we've been wondering what's the next thing? What's next for us?" he admitted.
 

Replies (4)

Login to reply
  • The only ones crying is Mercedes' wallet. That aside, Hugo Boss leaving F1 is about as significant as Nigel Farage's stamp collection.

    • + 1
    • Nov 11 2017 - 14:30
  • As long as they are summarily replaced... no problem. That being said, I've been very impressed with the portfolio of sponsorship in Formula E.

    • + 0
    • Nov 12 2017 - 04:00
    • But will it last? They havent really improved their viewer amounts, from what I've seen, and sponsors follow the viewers.

      • + 0
      • Nov 12 2017 - 10:19
  • f1dave

    Posts: 782

    "what's the next thing?" Precisely!

    • + 0
    • Nov 12 2017 - 04:11

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

Related news

World Championship standings 2021

Show full world champion standings

Test calendar

Bahrain International Circuit - Winter testing

See full test schedule

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Team profile

Show full profile

Formula 1 Calendar - 2021

Date
Grand Prix
Circuit
-
Bahrain
26 - Mar 28
Bahrain
16 - Apr 18
Italy
7 - May 9
Spain
21 - May 23
Monaco
4 - Jun 6
Azerbaijan
11 - Jun 13
Canada
25 - Jun 27
France
2 - Jul 4
Austria
16 - Jul 18
United Kingdom
30 - Aug 1
Hungary
27 - Aug 29
Belgium
3 - Sep 5
Netherlands
10 - Sep 12
Italy
24 - Sep 26
Russian
1 - Oct 3
Singapore
8 - Oct 10
Japan
22 - Oct 24
United States of America
29 - Oct 31
Mexico
5 - Nov 7
Brazil
19 - Nov 21
Australia
3 - Dec 5
Saudi Arabia
10 - Dec 12
United Arab Emirates
See full schedule

Formula 1 Calendar - 2021

Date
Grand Prix & Circuit
26 - Mar 28
16 - Apr 18
7 - May 9
21 - May 23
Monaco Monte Carlo
4 - Jun 6
Azerbaijan Baku City Circuit
11 - Jun 13
25 - Jun 27
France Paul Ricard
2 - Jul 4
Austria Red Bull Ring
16 - Jul 18
United Kingdom Silverstone
30 - Aug 1
Hungary Hungaroring
27 - Aug 29
3 - Sep 5
Netherlands Circuit Zandvoort
10 - Sep 12
Italy Monza
24 - Sep 26
Russian Sochi Autodrom
1 - Oct 3
8 - Oct 10
22 - Oct 24
United States of America Circuit of the Americas
29 - Oct 31
5 - Nov 7
Brazil Interlagos
19 - Nov 21
Australia Albert Park
3 - Dec 5
Saudi Arabia Jeddah Street Circuit
10 - Dec 12
United Arab Emirates Yas Marina Circuit
See full schedule
show sidebar