Lewis Hamilton has been featured on the cover of the iconic Time magazine.
The move is a real coop for Formula One which has traditionally struggled to make an impact in the United States - Time's primary market.
A number of cultural and political figures have featured on the cover of Time magazine over the years, including the likes of Albert Einstein, Barack Obama, Donald Trump, Steve Jobs, Leonardo di Caprio, Ronald Reagan, Adele and more, but Hamilton is the first Formula One driver to do so.
"Hamilton is the sport’s biggest name, a three-time champ with a raft of famous friends who is swarmed by fans at races from Australia to Azerbaijan, from Monaco to Malaysia," writes Time's Sean Gregory, who also calls Hamilton "the greatest race-car driver of this generation."
Bahrain International Circuit - Winter testing