Force India has revealed a new 'lifestyle partner' ahead of the 2017 Formula One season.
The Silverstone-based outfit has teamed up with luxury design house, Felio Siby, reportedly making the Miami company the first independent and privately owned business in the fashion market to sponsor an F1 team.
The independent fashion house has also designed a limited edition timepiece for race team members to commemorate the exclusive partnership.
"We are thrilled to join forces as the official Lifestyle Partner for Sahara Force India," said Dominique Siby, Founder and CEO of Felio Siby. "This partnership represents our joint pursuit of world class performance and precision engineering and we look forward to sharing our Sahara Force India Watch with the world."
Vijay Mallya, Team Principal and Managing Director of Sahara Force India added: "A luxury watch-maker and a Formula One team are a perfect match: both pursue excellence, have absolute attention to detail and work to produce awe-inspiring machines through the wonder of human ingenuity."
"We are delighted to welcome Felio Siby to our family and we are looking forward to sharing the successes of a long and fruitful partnership," he said.
Bahrain International Circuit - Winter testing