user icon
user icon

Diageo declines to become title sponsor for McLaren

  • Published on 24 Sep 2014 10:43
  • comments 0
  • By: Rob Veenstra
Johnnie Walker parent Diageo declined to step up its deal with McLaren to title sponsorship. Days ago, we reported incorrectly that because Bernie Ecclestone had signed the whisky brand as an official F1 sponsor, it meant Johnnie Walker was leaving McLaren.

In fact, Mirror correspondent Byron Young had claimed only that McLaren had hoped Diageo, the British alcohol drink multinational, would choose to expand the team deal to finally replace departed Vodafone as title sponsor. McLaren has also moved to clarify the situation in the past days, a source admitting that while Diageo did decline to step up to title sponsorship, Johnnie Walker will continue to be represented on the livery of next year's Honda-powered car.

The team source also pointed out that Diageo's new deal to become the 'Official Whisky' of formula one is "comparatively small" and therefore not related to Diageo's decision-making with regards to McLaren. "At no point does Byron's story allege that McLaren has lost Diageo as a sponsor," the McLaren source clarified.

Replies (0)

Login to reply

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

Related news

Test calendar

Circuit de Catalunya - Winter testing

Circuit de Catalunya - Winter testing

See full test schedule

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

World Championship standings 2020

Show full world champion standings

Team profile

Show full profile

Formula 1 Calendar - 2020

Date
Grand Prix
Circuit
-
Spain
-
Spain
3 - Jul 5
Austria
10 - Jul 12
Austria
17 - Jul 19
Hungary
31 - Aug 2
United Kingdom
7 - Aug 9
United Kingdom
14 - Aug 16
Spain
28 - Aug 30
Belgium
4 - Sep 6
Italy
11 - Sep 13
Italy
25 - Sep 27
Russian
9 - Oct 11
Germany
13 - Nov 15
Turkey
27 - Nov 29
Bahrain
10 - Dec 13
United Arab Emirates
See full schedule

Formula 1 Calendar - 2020

Date
Grand Prix & Circuit
3 - Jul 5
Austria Red Bull Ring
10 - Jul 12
Austria Red Bull Ring
17 - Jul 19
Hungary Hungaroring
31 - Aug 2
United Kingdom Silverstone
7 - Aug 9
United Kingdom Silverstone
14 - Aug 16
28 - Aug 30
4 - Sep 6
Italy Monza
11 - Sep 13
Italy Mugello
25 - Sep 27
Russian Sochi Autodrom
9 - Oct 11
Germany Nurburgring
13 - Nov 15
Turkey Istanbul Park
27 - Nov 29
10 - Dec 13
United Arab Emirates Yas Marina Circuit
See full schedule
show sidebar