Sahara Force India is delighted to announce an exciting new partnership with Auden Mckenzie, a pharmaceutical group which owns three different companies operating on international scale. Auden Mckenzie will feature its branding on the VJM07 of Nico Hulkenberg and Sergio Perez, and on team clothing from this weekend's Bahrain Grand Prix.
A brand active both in Europe and Stateside, Auden Mckenzie joins the team with the aim of integrating with its global networks and providing added value to existing and prospective clients.
Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: "I am very happy to welcome Auden Mckenzie to the Sahara Force India family. We look forward to laying the foundations for a strong, mutually beneficial relationship - one that further reaffirms our standing as a global brand in the world of sport. As an international company, Auden Mckenzie is perfectly placed to make the most of Formula One’s global reach and its networking opportunities, and we are in the ideal position to help them achieve their goals."
Amit Patel, Auden Mckenzie CEO: "Sport has been a powerful vehicle to promote our brand and we are delighted to begin a partnership with Sahara Force India. Formula One is a global sport and to be associated with such a motivated, up-and-coming team is a sign of the ambition and values both companies share. We are confident our partnership will be a very prosperous one and we look forward to success both on and off the track."
Force India welcomes Auden McKenzie as new partner
- Published on 03 Apr 2014 13:13
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- By: Rob Veenstra
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Formula 1 Calendar - 2026
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Spain
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Bahrain
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Bahrain
Formula 1 Calendar - 2026
Date
Grand Prix & Circuit
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Spain
Circuit de Catalunya
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Bahrain
Bahrain International Circuit
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Bahrain
Bahrain International Circuit
6 - Mar 8
Australia
Albert Park
13 - Mar 15
27 - Mar 29
Japan
Circuit Suzuka
10 - Apr 12
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Bahrain International Circuit
17 - Apr 19
Saudi Arabia
Jeddah Street Circuit
1 - May 3
United States of America
Miami International Autodrome
22 - May 24
Canada
Gilles Villeneuve
5 - Jun 7
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Monte Carlo
12 - Jun 14
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Circuit de Catalunya
26 - Jun 28
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Red Bull Ring
3 - Jul 5
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Silverstone
17 - Jul 19
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Spa-Francorchamps
24 - Jul 26
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Hungaroring
21 - Aug 23
Netherlands
Circuit Zandvoort
Driver profile
- Team Cadillac F1
- Points 1,450
- Podiums 35
- Grand Prix 219
- Country MX
- Date of b. Jan 26 1990 (36)
- Place of b. Guadalajara, MX
- Weight 64 kg
- Length 1.73 m
- 109,949 comments on Cadillac F1
3 members have this team as their favourite
Tweets about Sergio Perez
Team profile
- Team name Force India
- Base Silverstone, India
- Sergio Perez 11
- Sergio Perez 11
- Nico Hülkenberg 12
- Adrian Sutil 14
- Adrian Sutil 15
- Lance Stroll 18
- Adrian Sutil 20
- Nico Hülkenberg 27
- Nico Hülkenberg 27
- Esteban Ocon 31
- Esteban Ocon 31
- 96,021 comments on Force India
- 8 members have this team as their favourite
- Tweets about Force India
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