Lotus F1 Team welcomes CNBC, the worlds leading business and financial news network, as its Official Business Media Partner in a move which cements the teams position as the number one Formula 1 team for business.
CNBC takes business news to a global audience of 390 million homes around the world. Throughout the 2013 Formula 1 season, this new agreement will allow Lotus F1 Team's partners to benefit from CNBC's unmatched reach of affluent and influential business leaders with commercial advertising campaigns airing on its international network. This new relationship builds on the teams recent partnerships with brands such as Microsoft, Unilever and The Coca-Cola Company.
The partnership will see CNBC branding on the nose of the team's 2013 car, as well as on driver and pit crew overalls, team uniform, branding around the paddock and on marketing materials.
Eric Boullier, Team Principal, Lotus F1 Team: "CNBC is a fantastic partner which highlights the growing importance of Lotus F1 Team as a vehicle for the business world. We are working with household brands such as Microsoft, Unilever and The Coca-Cola Company; brands whose actions are watched closely in the business world. Our partnership with CNBC brings us greater exposure in this environment and allows our business-to-business platform to flourish."
Charlotte Westgate, VP Marketing & Communications, CNBC: "CNBC's partnership with Lotus F1 Team is extremely exciting. It's an innovative marketing solution which provides branding and commercial opportunities for both parties. The Formula 1 audience is complementary to our own influential and affluent viewer base around the world. We look forward to working with Lotus F1 Team and wish them success in the 2013 season."
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Lotus welcomes CNBC as new official partner
- Published on 07 Mar 2013 13:52
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- By: Rob Veenstra
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Formula 1 Calendar - 2026
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Spain
Circuit de Catalunya
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Bahrain
Bahrain International Circuit
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Bahrain
Bahrain International Circuit
6 - Mar 8
Australia
Albert Park
13 - Mar 15
27 - Mar 29
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17 - Apr 19
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Jeddah Street Circuit
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Miami International Autodrome
22 - May 24
Canada
Gilles Villeneuve
5 - Jun 7
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Monte Carlo
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Spain
Circuit de Catalunya
Team profile
- Team name Lotus F1
- Base Enstone, United Kingdom
- Daniel Ricciardo 3
- Kimi Räikkönen 7
- Romain Grosjean 8
- Kimi Räikkönen 9
- Romain Grosjean 10
- Pastor Maldonado 13
- Pastor Maldonado 13
- Kevin Magnussen 20
- Nico Hülkenberg 27
- Jolyon Palmer 30
- Esteban Ocon 31
- Carlos Sainz jr 55
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