Consumer eyewear brand the House of Binz today announced a multi-year partnership with the Vodafone McLaren Mercedes Formula 1 team. Binz has spearheaded the design of intelligent eyewear: supported by over 60 granted patents to date, the sunglasses incorporate electronic features such as stereo audio, heads-up displays, voicemail recording, onboard satellite navigation and audiobook functionality.
Steve Hawes, managing director, The House of Binz, said: We are delighted to be associated with Vodafone McLaren Mercedes as we feel this is a perfect partnership for our product. We share the same values, our desire to be the best in our field and to be at the frontline of technology. Its the perfect fit for our brand and we look forward to a long and fruitful association.
Martin Whitmarsh, team principal, Vodafone McLaren Mercedes, said: Everybody within Vodafone McLaren Mercedes is passionate about functional, efficient and intelligent design whether thats a component developed for one of our Formula 1 cars, equipment for our pitstop crew, or even the creation of superior apparel for our race team. Combining form and function in the most effective way is the lifeblood of Formula 1 and our relationship with the House of Binz uniquely reflects that. The development of Binzs range of intelligent eyewear to support a number of new technologies aligns perfectly with our role as a technical innovator within motorsport.
McLaren welcomes House of Binz as new partner
- Published on 19 Mar 2012 08:57
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- By: Rob Veenstra
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