Consumer eyewear brand the House of Binz today announced a multi-year partnership with the Vodafone McLaren Mercedes Formula 1 team. Binz has spearheaded the design of intelligent eyewear: supported by over 60 granted patents to date, the sunglasses incorporate electronic features such as stereo audio, heads-up displays, voicemail recording, onboard satellite navigation and audiobook functionality.
Steve Hawes, managing director, The House of Binz, said: We are delighted to be associated with Vodafone McLaren Mercedes as we feel this is a perfect partnership for our product. We share the same values, our desire to be the best in our field and to be at the frontline of technology. Its the perfect fit for our brand and we look forward to a long and fruitful association.
Martin Whitmarsh, team principal, Vodafone McLaren Mercedes, said: Everybody within Vodafone McLaren Mercedes is passionate about functional, efficient and intelligent design whether thats a component developed for one of our Formula 1 cars, equipment for our pitstop crew, or even the creation of superior apparel for our race team. Combining form and function in the most effective way is the lifeblood of Formula 1 and our relationship with the House of Binz uniquely reflects that. The development of Binzs range of intelligent eyewear to support a number of new technologies aligns perfectly with our role as a technical innovator within motorsport.
McLaren welcomes House of Binz as new partner
- Published on 19 Mar 2012 08:57
-
0
- By: Rob Veenstra
.
Trending news
-
What Verstappen really said about his Red Bull futureMax Verstappen has acknowledged his Red Bull contract extension through 2030 comes with a sobering reality: the next ...
28 Aug 2026 16:54 -
Racing Bulls join the macarena wing race with Imola testRacing Bulls are testing their own variant of the rotating rear wing design at Imola during a filmday on Tuesday, acc...
28 Aug 2026 15:51 -
Nico Rosberg issues stark warning to former team MercedesNico Rosberg has warned Mercedes that McLaren has become Formula 1's team to beat, delivering a stark assessment ...
28 Aug 2026 14:50 -
Why Alonso credited himself after Zandvoort chargeFernando Alonso delivered a blunt self-assessment after driving from 18th on the grid to ninth at the Dutch Grand Pri...
28 Aug 2026 13:48 -
Why Max Verstappen's 2030 Red Bull contract might not be finalMax Verstappen's new Red Bull contract through 2030 may not be the career-defining commitment it appears, accordi...
28 Aug 2026 12:47
Dutch Grand Prix
Local time
-
Friday
Saturday
Sunday
Dutch Grand Prix
Local time
-
Friday
-
Saturday
-
Sunday
-
Friday
-
Saturday
-
Sunday
Test calendar
Circuit de Catalunya - Winter testing
-
Jan 26
I. Hadjar
- 1:18.159
-
-
-
Jan 27
M. Verstappen
- 1:19.578
-
-
-
Jan 28
A. Antonelli
- 1:17.362
-
-
-
Jan 29
G. Russell
- 1:16.445
-
-
-
Jan 30
L. Hamilton
- 1:16.348
-
-
Bahrain International Circuit - Winter testing
-
Feb 11
L. Norris
- 1:34.669
-
-
-
Feb 12
C. Leclerc
- 1:34.273
-
-
-
Feb 13
A. Antonelli
- 1:33.669
-
-
Bahrain International Circuit - Winter testing
-
Feb 18
G. Russell
- 1:33.459
-
-
Feb 19
A. Antonelli
- 1:32.803
-
-
Feb 20
C. Leclerc
- 1:31.992
-
-
World Championship standings 2026
Pos
Driver
Team
Points
Pos
Team
Points
Related news
Give your opinion!
Formula 1 Calendar - 2026
Date
Grand Prix
Circuit
-
Spain
-
Bahrain
-
Bahrain
Formula 1 Calendar - 2026
Date
Grand Prix & Circuit
-
Spain
Circuit de Catalunya
-
Bahrain
Bahrain International Circuit
-
Bahrain
Bahrain International Circuit
6 - Mar 8
Australia
Albert Park
13 - Mar 15
27 - Mar 29
Japan
Circuit Suzuka
10 - Apr 12
Bahrain
Bahrain International Circuit
17 - Apr 19
Saudi Arabia
Jeddah Street Circuit
1 - May 3
United States of America
Miami International Autodrome
22 - May 24
Canada
Gilles Villeneuve
5 - Jun 7
Monaco
Monte Carlo
12 - Jun 14
Spain
Circuit de Catalunya
26 - Jun 28
Austria
Red Bull Ring
3 - Jul 5
United Kingdom
Silverstone
17 - Jul 19
Belgium
Spa-Francorchamps
24 - Jul 26
Hungary
Hungaroring
21 - Aug 23
Netherlands
Circuit Zandvoort
Team profile
- Team name McLaren
- Base Woking, United Kingdom
- Jenson Button 1
- Lewis Hamilton 1
- Fernando Alonso 1
- Niki Lauda 1
- Stoffel Vandoorne 2
- Lewis Hamilton 2
- Lewis Hamilton 2
- Gerhard Berger 2
- Daniel Ricciardo 3
- Jenson Button 3
- Lewis Hamilton 3
- Kimi Räikkönen 3
- Mika Häkkinen 3
- Lando Norris 4
- Lewis Hamilton 4
- Jenson Button 4
- Kimi Räikkönen 4
- Jenson Button 5
- Sergio Perez 6
- Kimi Räikkönen 6
- Kimi Räikkönen 6
- Niki Lauda 8
- Alain Prost 8
- Kimi Räikkönen 9
- Fernando Alonso 14
- Kevin Magnussen 20
- Jenson Button 22
- Lewis Hamilton 22
- Gerhard Berger 28
- Stoffel Vandoorne 47
- Carlos Sainz jr 55
- Oscar Piastri 81
- 306,987 comments on McLaren
162 members have this team as their favourite
Tweets about McLaren
Replies (0)
Login to reply