Venturi has announced a three-year title sponsorship deal with ROKiT, the same telecommunications company that sponsors the Williams Formula 1 team.
The deal was announced the eve of the 2019/20 Formula E season, which kicks off on Friday, November 22nd in Ad Diriyah.
As part of the deal, the Venturi outfit is running a red and black livery - with team prinicpal Susie Wolff stating the deal is a big part of its growth.
“We’re very proud to welcome ROKiT to the Venturi family," Wolff said. "This partnership is a fantastic endorsement of the progress we made as a team in Season 5 and the ever-increasing appeal of Formula E as a platform for ground-breaking, premium global brands to showcase their vision.
"We’re understandably excited by what the next three years hold for both ROKiT and Venturi. Now – it’s time to go racing.”
Jonathan Kendrick, Chairman of ROK Brands and Co-Founder of ROKiT, added: “After meeting with the Venturi Racing team, there was no doubt in my mind that they are the ideal partner for ROKiT in Formula E.
"The ROKiT brand has fast become synonymous with doing things differently – we trailblaze. Formula E is breaking new ground and we’re excited to see where the championship can go.
"The city centre locations and rapidly growing fanbase make it a perfect platform from which to communicate ROKiT Cities.”
Bahrain International Circuit - Winter testing