F1 drivers not keen on new Formula 1 logo

  • Published on 27 Nov 2017 14:53
  • comments 7
  • By: Rob Veenstra

Top F1 drivers have reacted coolly to the unveiling of the sport's new logo. Although the full F1 rebranding won't be launched until the start of next season, the world got a peek at the new logo on the podium of the 2017 finale in Abu Dhabi. "We wanted to present it now in order to help our partners look into how they will use it," F1 commercial boss Sean Bratches is quoted by La Gazzetta dello Sport.

But Sebastian Vettel, referring to the iconic 'flying 1' logo that was introduced in the Bernie Ecclestone era in 1993, said: "I liked the old one better." Liberty Media's new F1 trademark is a stylised F and 1, similar to the red Espn logo.

"It feels like the new owners want to prove themselves by abandoning what was done before," Igor Yermilin, a Russian motor racing official, told Sportbox. "But the new logo is incomprehensible, uninteresting, cheap and primitive," he argued.

Abu Dhabi winner Valtteri Bottas added: "What was wrong with the old one?" And world champion Lewis Hamilton said: "I think the one we had already was iconic. Just imagine Ferrari or Mercedes changing their logos."

F1 commercial boss Sean Bratches explains: "Many people never realised that there was an invisible 1 between the F and the 1 in the old logo. The new logo is clearer. It was also difficult to embroider the impression of speed in the old logo on shirts, etc. In the digital era, big brands like Starbucks and Coca-Cola have simplified their logos for clarity, and that's the case for us as well."

As for the criticism, Bratches said: "Every time a brand is changed, and especially a brand that arouses so much passion, you have to expect these reactions. It's normal that people do not like change, but I think that's good because it shows that people care about the brand," he added.

FIA president Jean Todt said the sport's governing body approves of the new logo. "It's up to the rights holders to introduce a new logo if they want to," he said in Abu Dhabi. "People should be positive about change. The people at Liberty are very talented and have proven their qualities in other sports. I trust their judgement." (GMM)

The new logo is ghastly and looks like it was done in 20 seconds with no thought whatsoever, also that font is abysmal and quite hard to read, especially the 'a'.

of all the things that need changing in F1, the logo wasn't one of them.

  • 1
  • Nov 27 2017 - 16:12

Replies (7)

Login to reply
  • mbmwe36

    Posts: 533

    "But the new logo is incomprehensible, uninteresting, cheap and primitive,"
    With the exception of incomprehensible, I think this perfectly sums up the new logo.
    I don't like it at all, and I feel like the old one had a touch of class.
    That being said, if the new logos they trademarked recently, this one is probably the best. That is damning with faint praise, however.

    • + 0
    • Nov 27 2017 - 15:05
  • samuelw

    Posts: 21

    looks like Rr /

    • + 0
    • Nov 27 2017 - 16:02
    • It sorta does, and I agree that the 'a' is stupid. That aside, I dont mind it. Its pretty neutral looking, so no real harm done. Mind, it looks a bit generic.

      • + 0
      • Nov 27 2017 - 20:40
  • The new logo is ghastly and looks like it was done in 20 seconds with no thought whatsoever, also that font is abysmal and quite hard to read, especially the 'a'.

    of all the things that need changing in F1, the logo wasn't one of them.

    • + 1
    • Nov 27 2017 - 16:12
  • new logo looks dated. Hope they didn't try to emulate 'Stranger Things'.

    • + 0
    • Nov 27 2017 - 20:11
  • People always overreact to branding transformations. No everyone is well equipped to adjust to change. For me, the logo is fine. I like the old logo, but there was very valid criticism that Sean Bratches described. Furthermore, I am very please to see them slowly distance themselves from Bernie's Formula 1 and try new things. I predict that Bernie will come out with sour-grapes criticizing the logo as well.

    • + 1
    • Nov 27 2017 - 22:59
    • More than likely, he has to show that he is still alive somehow. The only things bothering me about the logo is that the F sorta looks like an '2', and the a looks weird, other than that its fine. Neutral, but hardly something to yell about.

      • + 0
      • Nov 28 2017 - 06:35

BE Grand Prix of Belgium

Local time 

BE Grand Prix of Belgium

Local time 

World Championship standings 2023

Show full world champion standings

Test calendar

See full test schedule

Related news

Give your opinion!

Will Bottas challenge Hamilton for the world championship in 2020?

Formula 1 Calendar - 2023

Date
Grand Prix
Circuit
-
Bahrain
3 - Mar 5
Bahrain
17 - Mar 19
Saudi Arabia
31 - Apr 2
Australia
28 - Apr 30
Azerbaijan
5 - May 7
United States of America
19 - May 21
Italy
26 - May 28
Monaco
2 - Jun 4
Spain
16 - Jun 18
Canada
30 - Jul 2
Austria
7 - Jul 9
United Kingdom
21 - Jul 23
Hungary
28 - Jul 30
Belgium
25 - Aug 27
Netherlands
1 - Sep 3
Italy
15 - Sep 17
Singapore
22 - Sep 24
Japan
20 - Oct 22
United States of America
27 - Oct 29
Mexico
3 - Nov 5
Brazil
17 - Nov 19
United States of America
24 - Nov 26
United Arab Emirates
See full schedule

Formula 1 Calendar - 2023

Date
Grand Prix & Circuit
3 - Mar 5
17 - Mar 19
Saudi Arabia Jeddah Street Circuit
31 - Apr 2
Australia Albert Park
28 - Apr 30
Azerbaijan Baku City Circuit
5 - May 7
United States of America Miami International Autodrome
19 - May 21
26 - May 28
Monaco Monte Carlo
2 - Jun 4
16 - Jun 18
30 - Jul 2
Austria Red Bull Ring
7 - Jul 9
United Kingdom Silverstone
21 - Jul 23
Hungary Hungaroring
28 - Jul 30
25 - Aug 27
Netherlands Circuit Zandvoort
1 - Sep 3
Italy Monza
15 - Sep 17
22 - Sep 24
20 - Oct 22
United States of America Circuit of the Americas
27 - Oct 29
3 - Nov 5
Brazil Interlagos
17 - Nov 19
United States of America Las Vegas Street Circuit
24 - Nov 26
United Arab Emirates Yas Marina Circuit
See full schedule

Driver profile

  • Team Alfa Romeo Racing
  • Points 1,602
  • Podiums 61
  • Grand Prix 170
  • Country FI
  • Date of b. Aug 28 1989 (33)
  • Place of b. Nastola, FI
  • Weight 70 kg
  • Length 1.73 m
Show full profile

Team profile

Show full profile
show sidebar