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No rush to change Force India's name

  • Published on 22 Jul 2017 13:24
  • comments 3
  • By: Mason Hawker

It is already well-known that Force India is considering a number of possible new names to adopt as early as next season, but although this process seems to be in full swing, the team's owner Vijay Mallya says there is no rush to make a change.

"There is no specific timeline," he explained. "Is it going to be done this year for next year? I can't answer that question because we are under no pressure to take an early decision. When the right name comes with our partnership engagements, then of course we will go ahead."

Mallya went on to speak in more detail about how the decision to initiate a name change came about; it was already known that Force India was keen to be seen as a team with a greater international flavour. "It was a discussion with certain sponsors, who expressed some reservations on Force India being too geographically or territorially specific. There are international sponsors who are onboard and wish to come onboard, who have no business in India.

"I think the time has come that we need to also present them with a global opportunity on a global platform, so after living with Force India, the time has come now to change. We can't keep changing the name of the team, so the decision we take has to last for at least another 10 years. So we are thinking about it."

 

Mason Hawker

Replies (3)

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  • Not sure about Force One. Force Racing would be good though!

    • + 0
    • Jul 23 2017 - 14:29
  • Im actually not sure if it is a good decision to change their name. Force India is a wellestablished name now, they have had good results under that name, and under the right circumstances they could very well climb even higher. Now they even have a big title sponsor, albeit one they are fighting in court apparently.

    • + 0
    • Jul 23 2017 - 17:51
  • Loan De Faulters F1 is highly suitable, and could last a decade ;)

    • + 0
    • Jul 24 2017 - 06:26

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