Smirnoff - the world's leading premium vodka - is on a mission to bring down the velvet rope around racing via its new partnership with Sahara Force India Formula One Team. The partnership provides a high-profile, truly global, platform for Smirnoff within one of the world's most iconic sports enjoyed by millions of fans around the world.
It brings together two brands with a shared ethos to open up access to one of the world's most elite sports for everyone. The fan-centric alliance will be focussed on helping lovers of the sport get closer to drivers, nearer to top quality race action and further away from exclusivity. Responsible drinking will lie at the heart of the partnership. Smirnoff will use its position as an official partner of the Sahara Force India Formula One Team to deliver a powerful anti-drink drive message.
Vijay Mallya, Team Principal and Managing Director of Sahara Force India, said: "It's fantastic to see Smirnoff join the world of Formula One. It's an iconic, global brand and we welcome them to the Sahara Force India family. As a team we've always mixed the highest professionalism on the track with great celebrations away from it and our partnership with Smirnoff reinforces these values. As we continue to make progress on the track, Smirnoff is the ideal brand to help celebrate these moments and open up the sport to new fans."
Matt Bruhn, Smirnoff Global Brand Director, added: "We love Sahara Force India's story, as well as its ability to help us communicate about responsibility and top quality performance. This team is shaking up how we perceive racing and giving the establishment a real run for its money. We are thrilled to help them bring fans closer to the action and have lots of fun with this energetic, exciting team along the way."
The partnership will see Smirnoff branding featured on the VJM07s of Sahara Force India drivers from next weekend's Spanish Grand Prix in Barcelona. Logos will appear on the rear wing and top of the chassis, with branding on the sidepods at key races. Drivers' suits, helmets and team clothing will also carry the famous Smirnoff eyebrow logo.
Force India announces deal with vodka brand Smirnoff
- Published on 01 May 2014 15:45
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- By: Rob Veenstra
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Formula 1 Calendar - 2026
Date
Grand Prix
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Spain
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Bahrain
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Bahrain
Formula 1 Calendar - 2026
Date
Grand Prix & Circuit
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Spain
Circuit de Catalunya
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Bahrain
Bahrain International Circuit
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Bahrain
Bahrain International Circuit
6 - Mar 8
Australia
Albert Park
13 - Mar 15
27 - Mar 29
Japan
Circuit Suzuka
10 - Apr 12
Bahrain
Bahrain International Circuit
17 - Apr 19
Saudi Arabia
Jeddah Street Circuit
1 - May 3
United States of America
Miami International Autodrome
22 - May 24
Canada
Gilles Villeneuve
5 - Jun 7
Monaco
Monte Carlo
12 - Jun 14
Spain
Circuit de Catalunya
26 - Jun 28
Austria
Red Bull Ring
3 - Jul 5
United Kingdom
Silverstone
17 - Jul 19
Belgium
Spa-Francorchamps
24 - Jul 26
Hungary
Hungaroring
21 - Aug 23
Netherlands
Circuit Zandvoort
Team profile
- Team name Force India
- Base Silverstone, India
- Sergio Perez 11
- Sergio Perez 11
- Nico Hülkenberg 12
- Adrian Sutil 14
- Adrian Sutil 15
- Lance Stroll 18
- Adrian Sutil 20
- Nico Hülkenberg 27
- Nico Hülkenberg 27
- Esteban Ocon 31
- Esteban Ocon 31
- 96,021 comments on Force India
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